UMAI handles reservations, CRM, and marketing — but charges RM 3 per diner every time a guest finds you on Google, and doesn't touch online ordering. Oddle bundles everything.
Restaurants that chose Oddle over paying RM 3 per Google diner
UMAI's subscription looks reasonable — RM 300–400 a month for reservations, CRM, and automated marketing. Until the bill arrives. Every diner who books through Google Reserve or UMAI's partner network costs you RM 3. A restaurant doing 100 covers a month via Google is paying an extra RM 300 on top — before you've counted the ordering platform you still need.
We made a different call. One flat plan covers reservations, online ordering, delivery, marketing, and an enrolment programme to bring guests back. No per-diner fees. No string of separate tools to manage — one platform to grow your revenue, not many that don't talk to each other.
Restaurants don't fail because their CRM wasn't polished enough. They fail because tables were empty, orders didn't come in, and guests never came back.— Jonathan Lim, Founder & CEO, Oddle
How guests find you, stay with you, and come back. Oddle runs all three steps. UMAI runs the first two — with extra fees attached.
Let guests order, book, and discover you through channels you own — not platforms that charge you RM 3 per diner for the privilege.
Bookings, deliveries, in-store — one profile per guest. 4× more data than reservation-only systems because Oddle sees ordering too.
Proven templates fire when guests are still likely to come back. 12% → 29% return rate in six months.
UMAI's subscription is just the start. Add the RM 3-per-diner fees from Google bookings and the online ordering platform UMAI doesn't include — and the monthly bill adds up fast.
Illustrative estimate for a 1-outlet restaurant getting about 100 Google bookings per month. UMAI charges per outlet — costs rise with each location. Oddle is one flat plan per brand.
Every feature, organised by the stage of the guest journey it serves.
| New Guests — channels to capture them | ||
| Reservations (floor plan, waitlist, deposits) | ✓ | ✓ |
| Google Reserve integration | ✓ | ✓ |
| Your own ordering page | ✓ | — |
| Menu optimisation tools | ✓ | — |
| Managed delivery logistics | ✓ | — |
| Known Guests — data you actually own | ||
| One guest profile across every channel | ✓ | Bookings only |
| Check-in at the table (4× more data) | ✓ | — |
| Delivery, dine-in and enrolments in one place | ✓ | — |
| Returning Guests — bringing them back | ||
| Email blasts to past guests | ✓ | ✓ |
| Automated marketing campaigns | ✓ | Bookings only |
| Enrolments with return rewards | ✓ | — |
| Google review flow (+20% reviews) | ✓ | Manual only |
UMAI is a solid tool for the right operator. So is Oddle. The difference is whether you need online ordering and want to avoid per-diner network fees.
Real restaurants running on Oddle today.
“Running reservations, delivery and loyalty off one system changed how we plan weekends.”
Operations Lead · Naj & Belle
“Our return customer rate doubled once marketing automations started firing on real guest data.”
Founder · Gula Cakery
“Delivery, dine-in and loyalty — one bill, one login, one guest record.”
Operations Lead · Mohammad Chow
Oddle Reserve covers everything you'd expect — floor plan, waitlist, deposits, confirmation reminders, no-show protection. Same depth as UMAI's reservation module. None of the RM 3/diner charge when guests book through Google.
Every booking becomes a guest record that feeds Oddle Marketing automatically. No exporting and importing between tools. One system, one guest, end to end — with ordering data in the same profile.
UMAI's automated marketing runs on booking data. It's decent — but it misses every guest who ordered delivery, walked in without a reservation, or checked in via Enrolments. Oddle Marketing sees all of them.
Proven email templates send on the days guests are most likely to come back — Day 7, 14, 21, 28. One email per guest reaching every channel, not four separate tools to log into and manage.
Proven follow-ups — from abandoned carts to birthday messages — that run automatically so you never have to remember to hit send.
UMAI is reservations and CRM. Delivery, pickup, takeaway — all of that goes somewhere else. Usually to a marketplace that takes 20–30% and keeps the customer.
Oddle Shop is your own branded ordering page, with logistics solved through our long-running Lalamove partnership, menus built to drive online orders, and economics designed around your margin — not a marketplace's.
Opinionated webstore built to convert, upsell and increase basket size. Managed logistics built for F&B.
Online Sales
Last 90 days
The questions we hear most from operators evaluating us against UMAI.
Book a 30-minute walk-through. We'll map your revenue channels against UMAI and show you exactly where Oddle moves the numbers.
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A dedicated onboarding specialist sets everything up with you.
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