Stop paying 30% to rentyour own customers.

GrabFood takes 30%. Oddle's effective cost is closer to zero — same margin, bigger basket, and the customer belongs to you.

Book a Demo →Talk to Sales

★★★★★Trusted by 5,000+ restaurants across Asia

Restaurants that chose Oddle over a delivery marketplace

GrabFood takes 30%. You keep a fraction.

The commission is the visible cost. The hidden one is the basket size and the customer relationship you never get back.

RM6,000/mo commission to GrabFood

Illustrative for a 1-outlet restaurant running 200 marketplace orders vs 100 direct Oddle orders monthly. Numbers scale with your volume.

GrabFood

Avg basket (RM100) × 200 orders+RM20,000

Commission 30%−RM6,000

Net capturedRM14,000

Customer dataGrabFood keeps

Oddle Shop

Avg basket (RM400) × 100 orders+RM40,000

Merchant delivery (RM55/order)−RM5,500

Payment processing ~3.5%−RM1,400

Platform fee 6.5% on GMV > RM4,000−RM2,340

Net capturedRM30,760

Customer dataYou keep

Larger, more profitable orders.

Net per order: RM70 RM308Net margin: 70% 77%

You're not paying 30% for delivery. You're paying to rent your customer.

On GrabFood, the 30% commission is the surface cost. The deeper one is that the customer who ordered from you belongs to Grab. Next week, when Grab pushes a promo for a competitor, the relationship you paid 30% for is working against you.

On Oddle, the economics flip. Direct customers arrive with intent — browsing your menu, knowing your brand — so baskets come in at RM 270-400 (set meals, family bundles, catering), not marketplace-sized single-person RM100 orders. Platform fees sit far below 30%, you control pricing, and every order builds a customer record that's yours.

Marketplaces are rented channels. Your restaurant deserves an owned one.— Jonathan Lim, Founder & CEO, Oddle

How Oddle grows restaurant revenue.

Find new customers on channels you own. Know every order. Bring them back — on your terms. GrabFood runs none of this; Oddle runs all three.

Your Cart3

Party Bundle for 6

RM 280.00

Dough Balls

RM 28.00

Chicken Caesar

RM 55.00

Table for 2

Sat 7 pm

Online Ordering · Dine-in · Reservations

Step 1Find new customers

Ordering on channels you own.

Direct orders from your site, Google, Instagram — no 30% middleman between you and the diner.

OddleDirect ordering · your own domain · Google integration

GrabFoodGrabFood app listing only

Jane Liew

5 orders · Regular

DeliveryDine-inLoyalty

Lives 2km away

Birthday · May

Orders weekly

RM 310 avg basket

Step 2Know your customers

Every order becomes a customer record.

Customer email, phone, order history — yours. Not something Grab keeps and markets to for someone else.

OddleUnified profile · order history · preferences

GrabFoodGrab keeps the profile

Oddle MarketingAutomated

We miss you, Jane.

A RM 15 voucher for your next order — valid through the weekend.

Order now →

Sent · Opened

Step 3Bring them back

Your campaigns to your customers — not Grab's.

Automated win-backs, voucher flows, birthday offers. The email goes out from you.

OddleAutomated marketing · loyalty · review flow

GrabFoodGrab markets to them for competitors

Who owns the customer?

Every order is a relationship. On GrabFood, the relationship isn't yours.

What GrabFood keeps

GrabFood

Guest contact (email, phone)
Direct contact channel
Visit / order frequency
Right to re-market to past guests
Pricing control
Basket composition
Delivery fee structure
Right to send promos

What you get back with Oddle

Oddle

Guest contact (email, phone)
Direct contact channel
Visit / order frequency
Right to re-market to past guests
Pricing control
Basket composition
Delivery fee structure
Right to send promos

8 of 8 things that matter stay with you on Oddle Shop — not on the marketplace.

You can use both. Just don't rely only on GrabFood.

GrabFood reaches customers who've never heard of you — that's real marketplace discovery. Oddle keeps the ones you've earned, so the next order comes back on your channel, at your margin. They work together.

Use GrabFood for…

Net-new customers discovering you through the Grab app
New-store launches when you haven't built a direct audience yet
Tourist traffic and delivery-only neighbourhoods you can't reach organically
Occasional promo pushes to hit net-new users

Use Oddle Shop for…

Every customer who's ordered once — so the next order is on your channel, not Grab's
A CRM that compounds over time instead of starting from zero every month
Bigger baskets (RM 270-400) from direct, brand-loyal traffic — not marketplace discovery orders
Automated retention marketing instead of constantly paying to re-acquire the same customers

5,000+ restaurants, one platform.

Real restaurants running on Oddle today — owning every channel, every margin.

Read customer stories→

“Running reservations, delivery and loyalty off one system changed how we plan weekends.”

Operations Lead · Naj & Belle

“Our return customer rate doubled once marketing automations started firing on real guest data.”

Founder · Gula Cakery

“Delivery, dine-in and loyalty — one bill, one login, one guest record.”

Operations Lead · Mohammad Chow

Direct ordering, without the marketplace tax.

Oddle Shop is your branded ordering page — on your own domain, with your menu structure, your pricing, your branding. Not a marketplace listing buried among competitors.

Dedicated managed-logistics team handles the delivery operation. Menu engineering designed to drive online orders (bundles first, signatures next, friction removed). Economics built around your margin — not a marketplace's.

Branded ordering on your own domain — not a marketplace listing
Menu engineering: bundles first, signatures next, friction removed
Abandoned-cart, first-purchase and repeat-buyer automations built in
Far more economical than 30% commission — and the margin stays with you

Explore Oddle Shop→

Oddle Shop & Managed Logistics

Opinionated webstore built to convert, upsell and increase basket size. Managed logistics built for F&B.

Online Sales

Last 90 days

RM 0.00+17%

Your Cart

American Hot1x Extra Mozzarella

RM120RM15

Dough BallsRM50

TotalRM 185

Pay Now with Oddle Pass

Retention that works for every customer, not just the first order.

GrabFood doesn't market to your customers on your behalf — it markets to them for the next commission. Every promo notification is optimised for Grab's GMV, not yours.

Oddle's Marketing Engine automates proven flows to every customer you have, on the cycles that actually drive return orders. Day 7, 14, 21, 28 — the natural windows where a return order is still likely.

First-order welcome with immediate return voucher
Win back customers who haven't ordered in 60 days
Birthday and anniversary messages, automated
Same customer across delivery, dine-in, reservations — one campaign, not duplicated sends

Explore Oddle Marketing→

Smart Always On Guest Messaging

Proven follow-ups — from abandoned carts to birthday messages — that run automatically so you never have to remember to hit send.

🛒 Abandoned Cart

⏳ Lapsed (60 Days)

⭐ First Reservation Follow-up

💔 Cancelled Reservation

📅 Reservation Lapsed

🛒 Abandoned Cart

⏳ Lapsed (60 Days)

⭐ First Reservation Follow-up

🔔 Reservation No-Show

⭐ Google Review — In-Store

🌟 Google Review — Online Order

🎁 Redeemable Reminder

🔔 Reservation No-Show

⭐ Google Review — In-Store

🌟 Google Review — Online Order

🎁 Redeemable Reminder

⭐ First Reservation Follow-up

🛒 Abandoned Cart

📅 Reservation Lapsed

🎁 Redeemable Reminder

💔 Cancelled Reservation

⏳ Lapsed (60 Days)

⭐ First Reservation Follow-up

🛒 Abandoned Cart

Reservations, on the same guest record.

Delivery and dine-in should live in the same customer profile. On GrabFood they can't — Grab only sees delivery. Your host software only sees reservations. Your CRM (if you have one) sits elsewhere.

Oddle Reserve joins everything. The customer who ordered twice last month is the same record as the one who booked a table tonight — so your staff know, your marketing knows, and the next touchpoint is informed.

All the basics: floor plan, waitlist, deposits, confirmations, no-show protection
Deposit capture reduces no-shows by ~30% on average
Marketing Engine automations beyond the booking: no-show win-backs, post-visit review prompts, lapsed-guest reactivation
Guest data flows into the CRM automatically — no export, no import, no manual sync

Explore Oddle Reserve→

Questions restaurant operators ask us about GrabFood.

The questions we hear most from operators evaluating us against GrabFood.

Is Oddle really cheaper than GrabFood's 30%?

The RM720/mo All-Access base plan includes up to RM10,000 of online orders + 750 reservations each month — so for volumes under those caps, you're not paying any platform fee beyond the subscription. Above the caps: 6.5% on orders, ~3% payment processing. The working number for most merchants is close to 0% effective cost because they mark up menu prices ~6.5-10% on the ordering page (same pattern as service charge baked into dine-in pricing). See oddle.me/pricing for full limits and oddle.me/sg/blog/the-20-mistake for the 15×-profit reframe.

Won't I lose discovery if I leave GrabFood?

Short-term, yes — some GrabFood-first customers will notice. Long-term, Oddle Shop + SEO + repeat-customer marketing drive far more revenue than a marketplace listing. You can also stay listed on GrabFood while running Oddle as your primary channel — nothing forces you to choose one or the other.

Can I migrate my customer data from GrabFood?

GrabFood doesn't export customer data — that's part of the lock-in. Oddle's team will help you rebuild your list from order receipts, past campaigns, and any direct channels you already use. The first 90 days are the hardest; after that, direct-channel momentum usually exceeds what GrabFood was driving.

Does Oddle work in Malaysia too?

Yes. Oddle operates across Singapore, Malaysia, Hong Kong, Taiwan, Australia, and the UAE — each market with local support, local payment rails, local delivery partnerships, and localised templates.