inline is how your diners find you. Oddle is how you keep them. Reservations, ordering, marketing and loyalty on one platform, so a booking becomes a repeat guest, not a one-off.
Restaurants that chose Oddle over a reservation-only system
inline sells you reservations. Your email tool sells you email. Your ordering vendor sells you ordering. Your loyalty vendor sells you loyalty. Each is a decent tool on its own. Running four of them together is four subscriptions, four logins, and four different ideas of who your guest is.
We made a different bet. Instead of chasing operational integration first, we doubled down on revenue integration. That's where restaurants actually win or lose.
Restaurants don't fail because their reservation system wasn't perfect. They fail because tables were empty, orders didn't come in, and customers never came back.— Jonathan Lim, Founder & CEO, Oddle
How guests find you, stay with you, and come back. Oddle runs all three steps. inline runs only the booking.
Let guests order, book, and discover you through channels you own. Not marketplaces that take a cut of every order and keep the customer.
Bookings, deliveries, in-store, loyalty. One profile per guest. 4× more data than a booking-only system.
Nine proven flows ready to go, firing on the windows guests actually come back. 12% → 29% return rate in six months.
inline is one of four subscriptions most restaurants end up paying for. Add email, ordering, and loyalty vendors and the monthly bill stacks up fast.
Illustrative estimate for a 1-outlet full-service restaurant. inline does not publish public pricing; figures here come from merchant case studies and forum posts. Every vendor charges per outlet. Oddle is one flat plan per brand.
Every feature, organised by the stage of the guest journey it serves.
| New Guests — channels to capture them | ||
| Reservations + queue (floor plan, waitlist, deposits) | ✓ | ✓ |
| Reserve with Google integration | ✓ | ✓ |
| Your own ordering page (takeout + delivery) | ✓ | — |
| Menu engineering tools (bundles, signatures) | ✓ | — |
| Managed delivery logistics | ✓ | — |
| Known Guests — data you actually own | ||
| One guest profile across every channel | ✓ | Bookings only |
| In-store enrolment (QR for walk-ins) | ✓ | — |
| Delivery, dine-in and loyalty in one record | ✓ | — |
| Returning Guests — bringing them back | ||
| Email broadcasts to past guests | ✓ | — |
| Always-on automations (9 flows ready) | ✓ | — |
| Loyalty with return vouchers | ✓ | — |
| Google review flow (+20% reviews) | ✓ | — |
inline is a strong tool for the right operator. So is Oddle. The difference comes down to how many revenue channels you're running.
Real restaurants running on Oddle today.
“Running reservations, delivery and loyalty off one system changed how we plan weekends.”
Operations Lead · Naj & Belle
“Our return customer rate doubled once marketing automations started firing on real guest data.”
Founder · Gula Cakery
“Delivery, dine-in and loyalty — one bill, one login, one guest record.”
Operations Lead · Mohammad Chow
A large share of your revenue never walks through the door. Delivery, pickup, catering, pre-order. All of it goes somewhere, usually a marketplace that takes a meaningful cut and keeps the customer.
Oddle Shop is your own branded ordering page, with logistics solved through our long-running Lalamove partnership, menus built to drive online orders, and economics designed around your margin. Not a marketplace's.
Opinionated webstore built to convert, upsell and increase basket size. Managed logistics built for F&B.
Online Sales
Last 90 days
We didn't build Oddle Reserve to be lighter than inline. Floor plan, waitlist, deposits, confirmation reminders, no-show protection, Reserve with Google. It's all there.
The difference is what happens after the guest walks out. Every booking becomes a guest record, and every record feeds the Marketing Engine. One system, one guest, end-to-end.
inline doesn't ship real email marketing. SMS notifications aren't marketing, and booking data alone caps your reach before you even start designing the campaign. Delivery, dine-in, and loyalty guests sit outside the system.
Oddle's Marketing Engine automates proven flows to every guest you have, on the cycles that actually drive return visits. Day 7, 14, 21, 28. The natural windows where a return visit is still likely.
Proven follow-ups — from abandoned carts to birthday messages — that run automatically so you never have to remember to hit send.
The questions we hear most from operators evaluating us against inline.
Book a 30-minute walk-through. We'll map your revenue channels against inline and show you exactly where Oddle moves the numbers.
See how Oddle works for your restaurant in a 30-minute walkthrough.
A dedicated onboarding specialist sets everything up with you.
Go live and start turning every guest into a regular.