Delivery Hero exited Thailand in May 2025 after 13 years of losses. The 30% commission is one cost. The bigger one is building a customer base on a platform that might not be there in 2027.
Restaurants that chose Oddle over a delivery marketplace
Commission is the visible line. Promo participation and advertising deductions stack on top, and the customer record stays with Foodpanda either way.
Illustrative for a 1-outlet restaurant running 200 marketplace orders vs 100 direct Oddle orders monthly. Numbers scale with your volume.
Larger, more profitable orders.
Net per order: RM70 RM308Net margin: 70% 77%
Delivery Hero, Foodpanda's Berlin-listed parent, shut down Foodpanda Thailand in May 2025 after 13 years of losses. Restaurants got weeks of notice. The customer base they built on the platform was not portable. Earlier the same year, Delivery Hero terminated talks to sell its SE Asia Foodpanda business outright. Three rounds of APAC layoffs across 2023 and 2024.
On Oddle, the customer record sits in your CRM, on your domain, under your control. Direct customers arrive with brand intent, baskets come in at RM 200-400 (set meals, family bundles, catering), not single-person Foodpanda orders. Platform fees sit far below 30%, you control pricing, and nothing about your retention strategy depends on a Berlin parent's APAC roadmap.
If your customer base lives on a platform whose parent is retreating from your region, it isn't your customer base.— Jonathan Lim, Founder & CEO, Oddle
Find new customers on channels you own. Know every order. Bring them back, on your terms. Foodpanda runs none of this; Oddle runs all three.
Direct orders from your site, Google, Instagram. No 30% middleman, no Pandapro promo machine deciding when you get visibility.
Email, phone, order history. Yours, exportable, in your CRM. Not something Foodpanda holds onto until Delivery Hero decides what to do with the SE Asia business.
Automated win-backs, voucher flows, birthday offers. The email goes out from you, not from Foodpanda.
Quandoo is shutting down. Bookings stop September 30, 2026; full closure December 31. ~16,000 restaurants across 11 markets, including Singapore, lose the channel.
Source·Quandoo SGFour months after acquiring Deliveroo for £2.9B, DoorDash announced it's exiting Singapore, Qatar, Japan, and Uzbekistan to focus on larger markets. Restaurants on Deliveroo SG had weeks of notice.
Source·DoorDashDelivery Hero (Berlin-listed parent) shut down Foodpanda Thailand entirely after 13 years. Restaurants had weeks of notice. The customer base built on the platform was not portable.
Source·Inside Retail AsiaSingapore's largest super-app bought Singapore's largest reservation marketplace. The customer database, brand presence, and product roadmap that 4,000+ restaurants relied on now lives inside another company's strategy.
Source·TechCrunchEvery platform on this list is somebody's customer base. On Oddle, the customer list is 100% yours — to keep, to export, to bring back.
Every order is a relationship. On Foodpanda, the relationship sits inside Delivery Hero's data warehouse, not yours.
8 of 8 things that matter stay with you on Oddle Shop, not on the marketplace.
Foodpanda still reaches Sabah, Sarawak, and Penang corners where Oddle delivery is thinner, and the lunch-hour office crowd in Klang Valley. Use it as a discovery channel. Then bring everyone who orders once onto your own channel, so the relationship doesn't depend on what Delivery Hero decides next quarter.
Real restaurants running on Oddle today, owning every channel, every margin.
“Running reservations, delivery and loyalty off one system changed how we plan weekends.”
Operations Lead · Naj & Belle
“Our return customer rate doubled once marketing automations started firing on real guest data.”
Founder · Gula Cakery
“Delivery, dine-in and loyalty — one bill, one login, one guest record.”
Operations Lead · Mohammad Chow
Oddle Shop is your branded ordering page. Your domain, your menu structure, your pricing, your branding. Not a marketplace tile sitting between a Pandapro promo and a competitor.
A real Malaysian merchant invoice, documented by Cilisos: RM 3,235 of food sales, RM 186 net to the restaurant after commission, discounts, and advertising deductions stacked. 5.7% take-home. The 30% commission is the floor, not the ceiling. Promo participation eats the rest.
Opinionated webstore built to convert, upsell and increase basket size. Managed logistics built for F&B.
Online Sales
Last 90 days
Foodpanda doesn't market to your customers on your behalf. It markets to them for the next order on whichever restaurant pays the highest promo placement that week. KPDNHEP logged 1,903 Foodpanda complaints in 2020 and another 946 in the first eight months of 2021, mostly on commission and payment-delay issues. Public signal that the promo and fee structure is opaque enough to draw regulator attention.
Oddle's Marketing Engine automates proven flows to every customer you have, on cycles that drive return orders. Day 7, 14, 21, 28, the natural windows where a return order is still likely. The email goes out from you, on your domain, with your offer.
Proven follow-ups — from abandoned carts to birthday messages — that run automatically so you never have to remember to hit send.
Delivery and dine-in should live in the same customer profile. On Foodpanda they can't. Foodpanda only sees delivery, and only its own slice of it. Your host software sees reservations. Your CRM, if you have one, sits elsewhere.
Oddle Reserve joins everything. The customer who ordered twice last month is the same record as the one who booked a table tonight, so your staff know, your marketing knows, and the next touchpoint is informed.
The questions we hear most from operators evaluating us against Foodpanda.
Book a 30-minute walk-through. We'll map your current Foodpanda volume against Oddle Shop economics and show you exactly what changes for your margin, your basket, and the customer list you actually own.
See how Oddle works for your restaurant in a 30-minute walkthrough.
A dedicated onboarding specialist sets everything up with you.
Go live and start turning every guest into a regular.