Actionable Insights for Growing Your Restaurant
Why Table Talk?
Running a restaurant takes more than great food—it requires smart strategies and data-driven decisions. Many owners have asked me to share insights that help them grow, so I created Table Talk—a no-fluff newsletter with practical strategies to boost revenue, retain customers, and optimise operations.
Who Should Read?
For restaurant owners and operators who want to scale smarter, improve profitability, and build lasting customer relationships. If you're looking for actionable insights on growth, efficiency, and industry trends, this newsletter is for you.
Latest Issues
Table Talk Series
人生總是繞一圈——從餐飲老闆到 Oddle，再到與麥當勞新加坡董事總經理的重逢
Oddle 創辦人 Jonathan Lim 與麥當勞新加坡董事總經理兼餐飲協會會長 Benjamin Boh 的對話，分享從小餐廳經驗到跨國品牌的經營心法。談到餐廳如何降低流失率、提升顧客回流，以及用系統化思維打造更有韌性的營收模式，給台灣餐廳老闆的真實啟發。
Sep 11, 2025
6 分鐘閱讀
Table Talk Series
別只看營收報表！餐廳成長要掌握的關鍵數據大解析
餐廳成長不能只看營收報表，更要懂得分析數據與顧客行為。從 Google 評論、社群聲量到高峰時段分流，再到新客回流與菜單設計，這些都是提升營收的關鍵指標。學會看懂數據，你不只是追數字，而是能主動創造營收成長。
Sep 3, 2025
7 分鐘閱讀
Table Talk Series
餐廳開店地點怎麼選？人潮多租金高，還是租金低靠行銷？
同樣大小的餐廳空間，不同租金就是不同遊戲。百貨店面有人潮卻租金壓力大，巷弄小店租金低但必須靠行銷創造需求。無論選哪種地點，餐廳要靠外送與外帶放大產能，並透過顧客數據培養回頭客，才能真正把租金變成營收。
Aug 28, 2025
4 分鐘閱讀
Table Talk Series
餐廳外送生意如何翻倍？三大關鍵大公開
大部分餐廳都能提供外送，卻只有少數能真正把它做大。如果你現在的系統沒辦法帶來更多流量、提高下單率，或是拉抬客單價，那就該換個策略了！
Aug 11, 2025
Table Talk Series
我們做了「餐廳能見度健檢」，幫你的餐廳被更多人看到
我們剛推出一個免費工具 餐廳能見度健檢 BrandCheck，專門幫餐廳老闆檢查你在 Google 上的曝光程度。
只要 60 秒，就能知道客人搜尋時看到的是什麼樣的你。
Jul 30, 2025
4 分鐘閱讀
Table Talk Series
一位餐飲集團總經理試用三套訂位系統後，對我說的真心話
從 Inline、SevenRooms 到 Oddle Reserve，三套系統用下來，他發現——與其追求功能多、不如選擇真正能推動銷售的方案。本文深入解析為什麼多數訂位系統只是行政工具，實際卻沒有創造營收，也拆解「每筆訂位的真實成本」該怎麼算。若你每月花好幾千元，只是管理原本就會來的客人，該是時候重新審視你的系統選擇。
Jul 28, 2025
7 分鐘閱讀
Table Talk Series
對餐廳來說，為什麼「客單價」其實不是最重要的？
深入解析為什麼「客單價」不是衡量顧客價值的唯一指標，帶你了解真正影響餐廳獲利的關鍵——
Jul 21, 2025
6 分鐘閱讀
Table Talk Series
HR Insights — 員工不是為了多 $1,500 離職，他們離開，是因為「心已走了」
拆解餐飲業常見的留才盲點：不是薪資太低，而是制度設計、管理溝通與現場流程出了問題。從準時發薪、工作清晰化，到幫員工看到未來，這些「不說出口的小事」才是真正讓人願意留下來的關鍵。想打造穩定、有戰力的團隊，從每天的營運細節開始。
Jul 17, 2025
7 分鐘閱讀
Table Talk Series
打造餐廳的外送服務，不只是「開放外送」這麼簡單
競爭越來越激烈，外送業務要成長，重點不在於「賣什麼」，而是「賣給誰、在什麼時候賣」。
看看這份指南，學會更聰明的外送成長策略。
May 26, 2025
6 分鐘閱讀
Table Talk Series
餐廳吸引顧客決定上門的關鍵，其實是這個
每一次的用餐選擇，幾乎都是從「搜尋」開始—— 而 Google 評論的影響力，遠比你想像的還要大。現在大多數顧客會根據
Apr 29, 2025
5 分鐘閱讀
Why I Started Table Talk
Over the years, I've had countless conversations with restaurant owners—listening to their challenges, exchanging ideas, and sharing insights that have helped them grow. Many have told me, "You need to share this with the industry. More restaurant owners need to hear this."
Writing has never been my strong suit, but with AI making it easier to amplify knowledge and turn raw insights into structured content, I realised there's no better time to start than now.
Table Talk isn't just another newsletter. It's a space for practical, no-fluff insights drawn from real conversations with restaurant operators—ideas that can help you drive more sales, retain customers, and build a more profitable business.
If you've ever wanted a fresh perspective on how to run your restaurant smarter, not just harder, this is for you.
Jonathan Lim,
Founder & CEO, Oddle
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