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Same Space, Different Rent—Which Game Are You Ready to Play?Same Space, Different Rent—Which Game Are You Ready to Play?
Jonathan LimJonathan Lim

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Same Space, Different Rent—Which Game Are You Ready to Play?

Two 1,200 sqft restaurants. Two very different strategies. Only one rule: make the numbers work.

Customer Data
What the Best Delivery Brands Do DifferentlyWhat the Best Delivery Brands Do Differently
Jonathan LimJonathan Lim

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What the Best Delivery Brands Do Differently

Most restaurants offer delivery. Few actually grow it. If your current system isn’t driving traffic, conversions, and bigger orders—it’s time to rethink the strategy.

What a Restaurant Group GM Told Me After Trying 3 Reservation PlatformsWhat a Restaurant Group GM Told Me After Trying 3 Reservation Platforms
Jonathan LimJonathan Lim

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What a Restaurant Group GM Told Me After Trying 3 Reservation Platforms

“Jon, they’re all the same—so I’d rather save the money and grow my sales.”

Customer Data
HR Insights — People Don’t Leave for $50. They Leave Because They’re Done.HR Insights — People Don’t Leave for $50. They Leave Because They’re Done.
Jonathan LimJonathan Lim

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HR Insights — People Don’t Leave for $50. They Leave Because They’re Done.

Retention isn’t about HR. It’s about clarity, systems, and trust—designed into the daily grind.

The Customer Metric Most Restaurants Get WrongThe Customer Metric Most Restaurants Get Wrong
Jonathan LimJonathan Lim

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The Customer Metric Most Restaurants Get Wrong

Restaurant owners love tracking spend — it feels like a clear sign of success. But the truth? Spend has a ceiling. Frequency doesn’t. And that’s where the real value lies.

Customer Data
The 101 of Growing Your Delivery BusinessThe 101 of Growing Your Delivery Business
Jonathan LimJonathan Lim

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The 101 of Growing Your Delivery Business

With rising competition, growing your delivery business isn’t about what you sell—it’s about who you sell to and when. Check out this guide to unlock smarter delivery growth.

Restaurant Marketing Isn’t Just About Going ViralRestaurant Marketing Isn’t Just About Going Viral
Jonathan LimJonathan Lim

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Restaurant Marketing Isn’t Just About Going Viral

Most restaurants focus on one-off marketing wins—but real growth comes from building systems. Discovery gets you found. Retention keeps customers coming back. Find out more about how consistent reviews, ads, and emails drive long-term results.

Customer Data
Tariffs Are Up, Spending Is Down—Is Discounting the Right Move?Tariffs Are Up, Spending Is Down—Is Discounting the Right Move?
Jonathan LimJonathan Lim

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Tariffs Are Up, Spending Is Down—Is Discounting the Right Move?

Tariffs are driving up food costs, and margins are getting squeezed. Discounting might seem like the easy fix—but it often does more harm than good. Read on for smarter, data-driven ways to boost traffic and protect your brand.

The Hidden Factor That Decides Where Customers DineThe Hidden Factor That Decides Where Customers Dine
Jonathan LimJonathan Lim

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The Hidden Factor That Decides Where Customers Dine

Every meal choice starts with a search—and Google Reviews play a bigger role than you think. With most diners relying on ratings and review counts to decide where to eat, is your restaurant standing out or getting overlooked? See how top restaurants leverage reviews to dominate search rankings.

Your Restaurant’s Most Overlooked GoldmineYour Restaurant’s Most Overlooked Goldmine
Jonathan LimJonathan Lim

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Your Restaurant’s Most Overlooked Goldmine

Many restaurants overlook a powerful asset that can drive repeat visits and increase revenue. It’s not just about great food or service—it’s something even simpler. Find out what it is and how to make it work for you

Customer Data