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Same Space, Different Rent—Which Game Are You Ready to Play?Same Space, Different Rent—Which Game Are You Ready to Play?
Jonathan LimJonathan Lim

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Same Space, Different Rent—Which Game Are You Ready to Play?

Two 1,200 sqft restaurants. Two very different strategies. Only one rule: make the numbers work.

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What a Restaurant Group GM Told Me After Trying 3 Reservation PlatformsWhat a Restaurant Group GM Told Me After Trying 3 Reservation Platforms
Jonathan LimJonathan Lim

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What a Restaurant Group GM Told Me After Trying 3 Reservation Platforms

“Jon, they’re all the same—so I’d rather save the money and grow my sales.”

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餐廳該不該做離峰時段優惠？這幾個數字算清楚再決定餐廳該不該做離峰時段優惠？這幾個數字算清楚再決定
Jonathan LimJonathan Lim

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餐廳該不該做離峰時段優惠？這幾個數字算清楚再決定

折扣看似有效，其實正悄悄侵蝕你的利潤，原物料成本因關稅上升，利潤空間越來越小。這時候打折看起來像是快速解方，但實際上，往往傷的是你的品牌與毛利。一起來看看更聰明、靠數據驅動的做法，既能提升來客數，也能守住你的利潤。

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餐廳行銷不只是想辦法爆紅，還有這幾點要注意餐廳行銷不只是想辦法爆紅，還有這幾點要注意
Jonathan LimJonathan Lim

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餐廳行銷不只是想辦法爆紅，還有這幾點要注意

多數餐廳只追求一次性的行銷成效，但真正的成長，來自於建立長期運作的系統。讓顧客找到你靠的是曝光，讓他們回來靠的是留存。穩定的評論、廣告與 EDM，才能真正帶來長期效益。

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The Customer Metric Most Restaurants Get WrongThe Customer Metric Most Restaurants Get Wrong
Jonathan LimJonathan Lim

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The Customer Metric Most Restaurants Get Wrong

Restaurant owners love tracking spend — it feels like a clear sign of success. But the truth? Spend has a ceiling. Frequency doesn’t. And that’s where the real value lies.

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Restaurant Marketing Isn’t Just About Going ViralRestaurant Marketing Isn’t Just About Going Viral
Jonathan LimJonathan Lim

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Restaurant Marketing Isn’t Just About Going Viral

Most restaurants focus on one-off marketing wins—but real growth comes from building systems. Discovery gets you found. Retention keeps customers coming back. Find out more about how consistent reviews, ads, and emails drive long-term results.

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餐廳最常忽略的營收機會，其實就在你眼前！餐廳最常忽略的營收機會，其實就在你眼前！
Jonathan LimJonathan Lim

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餐廳最常忽略的營收機會，其實就在你眼前！

許多餐廳其實忽略了一個能提升回訪率、帶動營收的關鍵資產。 它不只是餐點好吃、服務到位，而是一個更簡單、卻常被忽略的東西。 想知道是什麼嗎？馬上帶你了解，並教你如何把它變成你的優勢。

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Your Restaurant’s Most Overlooked GoldmineYour Restaurant’s Most Overlooked Goldmine
Jonathan LimJonathan Lim

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Your Restaurant’s Most Overlooked Goldmine

Many restaurants overlook a powerful asset that can drive repeat visits and increase revenue. It’s not just about great food or service—it’s something even simpler. Find out what it is and how to make it work for you

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