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Jonathan Lim

Jonathan Lim

Founder & CEO, Oddle

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    Same Space, Different Rent—Which Game Are You Ready to Play?Same Space, Different Rent—Which Game Are You Ready to Play?
    Jonathan LimJonathan Lim

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    Same Space, Different Rent—Which Game Are You Ready to Play?

    Two 1,200 sqft restaurants. Two very different strategies. Only one rule: make the numbers work.

    enCustomer Data
    What the Best Delivery Brands Do DifferentlyWhat the Best Delivery Brands Do Differently
    Jonathan LimJonathan Lim

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    What the Best Delivery Brands Do Differently

    Most restaurants offer delivery. Few actually grow it. If your current system isn’t driving traffic, conversions, and bigger orders—it’s time to rethink the strategy.

    en
    打造餐廳的外送服務，不只是「開放外送」這麼簡單打造餐廳的外送服務，不只是「開放外送」這麼簡單
    Jonathan LimJonathan Lim

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    打造餐廳的外送服務，不只是「開放外送」這麼簡單

    競爭越來越激烈，外送業務要成長，重點不在於「賣什麼」，而是「賣給誰、在什麼時候賣」。 看看這份指南，學會更聰明的外送成長策略。

    zh
    What a Restaurant Group GM Told Me After Trying 3 Reservation PlatformsWhat a Restaurant Group GM Told Me After Trying 3 Reservation Platforms
    Jonathan LimJonathan Lim

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    What a Restaurant Group GM Told Me After Trying 3 Reservation Platforms

    “Jon, they’re all the same—so I’d rather save the money and grow my sales.”

    enCustomer Data
    餐廳該不該做離峰時段優惠？這幾個數字算清楚再決定餐廳該不該做離峰時段優惠？這幾個數字算清楚再決定
    Jonathan LimJonathan Lim

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    餐廳該不該做離峰時段優惠？這幾個數字算清楚再決定

    折扣看似有效，其實正悄悄侵蝕你的利潤，原物料成本因關稅上升，利潤空間越來越小。這時候打折看起來像是快速解方，但實際上，往往傷的是你的品牌與毛利。一起來看看更聰明、靠數據驅動的做法，既能提升來客數，也能守住你的利潤。

    zhCustomer Data
    HR Insights — People Don’t Leave for $50. They Leave Because They’re Done.HR Insights — People Don’t Leave for $50. They Leave Because They’re Done.
    Jonathan LimJonathan Lim

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    HR Insights — People Don’t Leave for $50. They Leave Because They’re Done.

    Retention isn’t about HR. It’s about clarity, systems, and trust—designed into the daily grind.

    en
    餐廳行銷不只是想辦法爆紅，還有這幾點要注意餐廳行銷不只是想辦法爆紅，還有這幾點要注意
    Jonathan LimJonathan Lim

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    餐廳行銷不只是想辦法爆紅，還有這幾點要注意

    多數餐廳只追求一次性的行銷成效，但真正的成長，來自於建立長期運作的系統。讓顧客找到你靠的是曝光，讓他們回來靠的是留存。穩定的評論、廣告與 EDM，才能真正帶來長期效益。

    Customer Datazh
    The Customer Metric Most Restaurants Get WrongThe Customer Metric Most Restaurants Get Wrong
    Jonathan LimJonathan Lim

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    The Customer Metric Most Restaurants Get Wrong

    Restaurant owners love tracking spend — it feels like a clear sign of success. But the truth? Spend has a ceiling. Frequency doesn’t. And that’s where the real value lies.

    Customer Dataen
    The 101 of Growing Your Delivery BusinessThe 101 of Growing Your Delivery Business
    Jonathan LimJonathan Lim

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    The 101 of Growing Your Delivery Business

    With rising competition, growing your delivery business isn’t about what you sell—it’s about who you sell to and when. Check out this guide to unlock smarter delivery growth.

    en
    餐廳吸引顧客決定上門的關鍵，其實是這個餐廳吸引顧客決定上門的關鍵，其實是這個
    Jonathan LimJonathan Lim

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    餐廳吸引顧客決定上門的關鍵，其實是這個

    每一次的用餐選擇，幾乎都是從「搜尋」開始—— 而 Google 評論的影響力，遠比你想像的還要大。現在大多數顧客會根據評分和評論數量來決定去哪裡吃，你的餐廳，是被看到，還是被刷掉了？來看看頂尖餐廳是怎麼善用評論，在 Google 搜尋中脫穎而出、搶下版面。

    zh
    Restaurant Marketing Isn’t Just About Going ViralRestaurant Marketing Isn’t Just About Going Viral
    Jonathan LimJonathan Lim

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    Restaurant Marketing Isn’t Just About Going Viral

    Most restaurants focus on one-off marketing wins—but real growth comes from building systems. Discovery gets you found. Retention keeps customers coming back. Find out more about how consistent reviews, ads, and emails drive long-term results.

    Customer Dataen
    餐廳最常忽略的營收機會，其實就在你眼前！餐廳最常忽略的營收機會，其實就在你眼前！
    Jonathan LimJonathan Lim

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    餐廳最常忽略的營收機會，其實就在你眼前！

    許多餐廳其實忽略了一個能提升回訪率、帶動營收的關鍵資產。 它不只是餐點好吃、服務到位，而是一個更簡單、卻常被忽略的東西。 想知道是什麼嗎？馬上帶你了解，並教你如何把它變成你的優勢。

    Customer Datazh
    Tariffs Are Up, Spending Is Down—Is Discounting the Right Move?Tariffs Are Up, Spending Is Down—Is Discounting the Right Move?
    Jonathan LimJonathan Lim

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    Tariffs Are Up, Spending Is Down—Is Discounting the Right Move?

    Tariffs are driving up food costs, and margins are getting squeezed. Discounting might seem like the easy fix—but it often does more harm than good. Read on for smarter, data-driven ways to boost traffic and protect your brand.

    en
    The Hidden Factor That Decides Where Customers DineThe Hidden Factor That Decides Where Customers Dine
    Jonathan LimJonathan Lim

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    The Hidden Factor That Decides Where Customers Dine

    Every meal choice starts with a search—and Google Reviews play a bigger role than you think. With most diners relying on ratings and review counts to decide where to eat, is your restaurant standing out or getting overlooked? See how top restaurants leverage reviews to dominate search rankings.

    en
    Your Restaurant’s Most Overlooked GoldmineYour Restaurant’s Most Overlooked Goldmine
    Jonathan LimJonathan Lim

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    Your Restaurant’s Most Overlooked Goldmine

    Many restaurants overlook a powerful asset that can drive repeat visits and increase revenue. It’s not just about great food or service—it’s something even simpler. Find out what it is and how to make it work for you

    Customer Dataen