GrabFood takes 30%. Oddle's effective cost is closer to zero — same margin, bigger basket, and the customer belongs to you.
Restaurants that chose Oddle over a delivery marketplace
The commission is the visible cost. The hidden one is the basket size and the customer relationship you never get back.
Illustrative for a 1-outlet restaurant running 200 marketplace orders vs 100 direct Oddle orders monthly. Numbers scale with your volume.
Larger, more profitable orders.
Net per order: S$21 S$94Net margin: 70% 78%
On GrabFood, the 30% commission is the surface cost. The deeper one is that the customer who ordered from you belongs to Grab. Next week, when Grab pushes a promo for a competitor, the relationship you paid 30% for is working against you.
On Oddle, the economics flip. Direct customers arrive with intent — browsing your menu, knowing your brand — so baskets come in at S$80-120 (set meals, family bundles, catering), not marketplace-sized single-person $30 orders. Platform fees sit far below 30%, you control pricing, and every order builds a customer record that's yours.
Marketplaces are rented channels. Your restaurant deserves an owned one.— Jonathan Lim, Founder & CEO, Oddle
Find new customers on channels you own. Know every order. Bring them back — on your terms. GrabFood runs none of this; Oddle runs all three.
Direct orders from your site, Google, Instagram — no 30% middleman between you and the diner.
Customer email, phone, order history — yours. Not something Grab keeps and markets to for someone else.
Automated win-backs, voucher flows, birthday offers. The email goes out from you.
Every order is a relationship. On GrabFood, the relationship isn't yours.
8 of 8 things that matter stay with you on Oddle Shop — not on the marketplace.
GrabFood reaches customers who've never heard of you — that's real marketplace discovery. Oddle keeps the ones you've earned, so the next order comes back on your channel, at your margin. They work together.
Real restaurants running on Oddle today — owning every channel, every margin.
“Oddle gave us our guest data back. Every visit, every channel, in one place.”
Paul Liew · Keng Eng Kee
“Oddle gave us our customer back. Growth doesn't come from chasing new ones — it comes from bringing the right ones back.”
Yuan Xin · Abundance
“One platform for ordering, reservations and marketing across our brands. Our team finally stopped juggling four logins.”
Jian Bang, GM · AC Concepts
Oddle Shop is your branded ordering page — on your own domain, with your menu structure, your pricing, your branding. Not a marketplace listing buried among competitors.
Dedicated managed-logistics team handles the delivery operation. Menu engineering designed to drive online orders (bundles first, signatures next, friction removed). Economics built around your margin — not a marketplace's.
Opinionated webstore built to convert, upsell and increase basket size. Managed logistics built for F&B.
Online Sales
Last 90 days
GrabFood doesn't market to your customers on your behalf — it markets to them for the next commission. Every promo notification is optimised for Grab's GMV, not yours.
Oddle's Marketing Engine automates proven flows to every customer you have, on the cycles that actually drive return orders. Day 7, 14, 21, 28 — the natural windows where a return order is still likely.
Proven follow-ups — from abandoned carts to birthday messages — that run automatically so you never have to remember to hit send.
Delivery and dine-in should live in the same customer profile. On GrabFood they can't — Grab only sees delivery. Your host software only sees reservations. Your CRM (if you have one) sits elsewhere.
Oddle Reserve joins everything. The customer who ordered twice last month is the same record as the one who booked a table tonight — so your staff know, your marketing knows, and the next touchpoint is informed.
The questions we hear most from operators evaluating us against GrabFood.
Book a 30-minute walk-through. We'll map your current GrabFood volume against Oddle Shop economics and show you exactly what changes for your margin, your basket, and your CRM.
See how Oddle works for your restaurant in a 30-minute walkthrough.
A dedicated onboarding specialist sets everything up with you.
Go live and start turning every guest into a regular.