Now Book It is a clean, modern reservation tool. Oddle runs reservations, ordering, marketing, and loyalty on one guest profile — so a booking, a delivery order, and a loyalty redemption all belong to the same person.
Restaurants that chose Oddle over a reservation-only system
Now Book It does reservations well. Ordering at volume goes to Mr Yum or me&u. Loyalty goes to Marsello or Como. Behavioural automation goes to Impact Data. That's four contracts, four dashboards, four customer lists that never quite match.
Each tool is fine on its own. Running them together is the job nobody signed up for. We built Oddle so the whole growth loop sits in one place — not because integration is elegant, but because the revenue only compounds when the same guest profile powers every channel.
Restaurants don't fail because their reservation widget wasn't pretty enough. They fail because tables were empty, orders didn't come in, and customers never came back.— Jonathan Lim, Founder & CEO, Oddle
How guests find you, stay with you, and come back. Oddle runs all three steps. Now Book It runs the booking.
Let guests order, book, and discover you through channels you own. Real ordering for volume, not a diary extension — and no marketplace taking a cut on the way in.
Bookings, deliveries, dine-in, loyalty redemptions — one profile per guest. Not bookings plus a POS feed plus an Impact Data stitch.
Nine Always-On flows fire on behaviour, not on blasts. Day 7, 14, 21, 28 — the windows where a return visit is still likely.
Now Book It's subscription is only part of the bill. Add ordering, loyalty, and behavioural marketing — each one its own contract — and the monthly stack climbs fast.
Illustrative AU stack for a 1-outlet full-service restaurant. Now Book It doesn't publish pricing publicly, so the subscription figure is a market-triangulated estimate — verify directly with their sales team. Every vendor charges per outlet; Oddle is one flat plan per brand.
Every feature, organised by the stage of the guest journey it serves.
| New Guests — channels to capture them | ||
| Reservations (floor plan, waitlist, deposits) | ✓ | ✓ |
| Reserve with Google | ✓ | ✓ |
| Your own ordering page (real volume) | ✓ | — |
| Menu optimisation tools | ✓ | — |
| Managed delivery logistics | ✓ | — |
| Known Guests — data you actually own | ||
| One guest profile across every channel | ✓ | Bookings only |
| Check-in at the table (4× more data) | ✓ | — |
| Delivery, dine-in and loyalty in one place | ✓ | — |
| Returning Guests — bringing them back | ||
| Email blasts to past guests | ✓ | ✓ |
| Behaviour-triggered automations | ✓ | Add-on partner |
| Native loyalty with return vouchers | ✓ | — |
| Google review flow (+20% reviews) | ✓ | Takeaway Mode |
Now Book It is a genuinely good product for the right operator. So is Oddle. The difference comes down to how many revenue channels you're running off the same guest.
Real restaurants running on Oddle today.
“Managing reservations across multiple outlets used to cost us a fortune in third-party fees. Oddle Reserve gave us one simple system — no inflated costs, and we finally feel in control.”
Operations Manager · Canopy Garden Dining
“The platform just works. No fuss, no friction — our team picked it up in a day and our online orders doubled in the first quarter.”
Operations Director · PizzaExpress
“One platform for ordering, reservations and marketing across our brands. Our team finally stopped juggling four logins.”
Jian Bang, GM · AC Concepts
Now Book It has Takeaway Mode — pickup and delivery orders flow through the booking runsheet. Free for existing customers, A$99 setup for new. Clean on-ramp if takeaway is a side show. Not an ordering engine built for volume.
Operators running real delivery and pickup still buy Mr Yum or me&u on top — no dedicated menu UX, no dine-in QR, no cart recovery. Oddle Shop is that engine: branded ordering on your own domain, zero per-order commission, economics built around your margin not a marketplace's. Same guest profile as the booking.
Opinionated webstore built to convert, upsell and increase basket size.
Online Sales
Last 90 days
This is not the fight we're picking. Now Book It has a polished widget, Sadie the AI phone receptionist, broad AU POS coverage, and 10,900+ ANZ venues of reference power. Oddle Reserve handles the 90% case cleanly — floor plan, waitlist, deposits, confirmation reminders, no-show protection.
The difference shows up after the guest walks out. Every booking lands in the same profile as that guest's orders, loyalty redemptions, reviews, and campaign responses. No POS integration required, no Impact Data stitch. One system, one guest, end-to-end.
Now Book It ships booking reminders, thank-you templates, birthday blasts, and drag-and-drop email — all template-driven broadcast. Behavioural automations (lapsed 60 days, first-time diner, post-order upsell, post-visit review) require Impact Data as a second contract. Their own integrations page frames Impact Data as the hands-free partner — which tells you Now Book It itself isn't one.
Oddle's Marketing Engine fires nine Always-On flows natively, triggered on guest state from a unified profile. Day 7, 14, 21, 28 — the windows where a return visit is still in play. No second dashboard, no customer list to merge.
Proven follow-ups — from abandoned carts to birthday messages — that run automatically so you never have to remember to hit send.
The questions we hear most from venues evaluating us against Now Book It.
Book a 30-minute walk-through. We'll map your revenue channels against Now Book It and show you exactly where Oddle moves the numbers.
See how Oddle works for your restaurant in a 30-minute walkthrough.
A dedicated onboarding specialist sets everything up with you.
Go live and start turning every guest into a regular.