Mailchimp is the best bulk email tool ever built. A bulk email tool isn't the same as knowing your guests. Oddle runs ordering, reservations, marketing, and loyalty on one guest profile — so every email fires on behaviour you actually care about.
Restaurants that chose Oddle over a generic email tool
Mailchimp sells you email. Your reservation tool sells you bookings. Your ordering platform sells you online orders. Your loyalty app sells you redemptions. Each is a good tool in isolation. Running four of them together is four subscriptions, four logins, and four different ideas of who your guest is.
We made a different bet. Instead of stitching tools together at the integration layer, we built one platform where the same guest profile powers every channel — so your marketing fires on dine-in visits, delivery orders, and loyalty redemptions, not just an email open.
Restaurants don't fail because their newsletter wasn't pretty. They fail because guests don't return.— Jonathan Lim, Founder & CEO, Oddle
How guests find you, stay with you, and come back. Oddle runs all three steps on one guest profile. Mailchimp only sees the email open.
Let guests order, book, and discover you through channels you own. Every order and booking enriches the same guest profile automatically.
Bookings, deliveries, in-store visits, loyalty redemptions — one profile per guest. Mailchimp sees an email address and a tag. Oddle sees a guest.
Lapsed 60 days. First-time buyer. Birthday next week. Oddle fires the right message on the cycle guests actually return — and reports the revenue it brought back.
Mailchimp is one of four subscriptions most restaurants end up paying for. Add a reservation tool, an ordering platform, and a loyalty app — and the monthly bill stacks up fast.
Illustrative estimate for a 1-outlet full-service restaurant. Every vendor charges per outlet or per contact — costs climb fast as you grow. Oddle is one flat plan per brand, not per outlet.
Every feature, organised by the stage of the guest journey it serves.
| New Guests — channels to capture them | ||
| Guest capture (channels vs forms) | ✓ | Forms only |
| Audience grows from bookings + orders | ✓ | — |
| Your own ordering page | ✓ | — |
| Menu optimisation tools | ✓ | — |
| Managed delivery logistics | ✓ | — |
| Known Guests — data you actually own | ||
| One guest profile across every channel | ✓ | E-commerce only |
| Check-in at the table (4× more data) | ✓ | — |
| Delivery, dine-in and loyalty in one place | ✓ | — |
| Returning Guests — bringing them back | ||
| Email blasts to past guests | ✓ | ✓ |
| Automated marketing on guest behaviour | ✓ | Via Zapier |
| Loyalty with return vouchers | ✓ | — |
| Google review flow (+20% reviews) | ✓ | Date-based only |
Mailchimp is a strong tool for the right operator. So is Oddle. The difference comes down to whether your marketing needs to see guest behaviour.
Real restaurants running on Oddle today.
“Oddle gave us our guest data back. Every visit, every channel, in one place.”
Paul Liew · Keng Eng Kee
“We moved off three vendors onto Oddle. One bill, one login, one guest record.”
Operations Lead · Hello Arigato
“The platform just works. No fuss, no friction — our team picked it up in a day and our online orders doubled in the first quarter.”
Operations Director · PizzaExpress
Mailchimp's automation library is built for e-commerce and SaaS. It knows signup, tag, form, and website visit. It does not know dine-in visit, favourite menu item, average cover count, loyalty redemption, or no-show. To get anywhere close, a restaurant wires Zapier into a reservation tool and an ordering platform, pays per task, and still loses data every time the integration breaks.
Oddle ships 9 pre-built automations the day you sign up. Each triggers on a restaurant-native event — last visit date, reservation state, loyalty redemption — not a Zapier ping. Each reports opens, clicks, redeemables claimed, and attributed revenue.
Proven follow-ups — from abandoned carts to birthday messages — that run automatically so you never have to remember to hit send.
Mailchimp can trigger an abandoned cart email — but only if you've wired up Shopify, WooCommerce, or BigCommerce. Restaurants mostly don't use those. Which means your online ordering platform, your email tool, and your guest list never meet.
Oddle Shop is your own branded ordering page. Every order enriches the guest profile automatically — what they bought, how much they spent, how often they reorder — and every automation after that gets smarter.
Opinionated webstore built to convert, upsell and increase basket size.
Online Sales
Last 90 days
Mailchimp has no idea a booking happened. Unless you wire OpenTable or Resy into Zapier and pay per task, your reservation system and your marketing tool live in different worlds.
Oddle Reserve ships all the basics — floor plan, waitlist, deposits, confirmation reminders, no-show protection — and every booking becomes a guest record the Marketing Engine can act on. Post-visit thank-yous, no-show win-backs, and review requests fire on reservation state, automatically.
The questions we hear most from operators evaluating us against Mailchimp.
Book a 30-minute walk-through. We'll map your current stack against Oddle and show you exactly where behaviour-triggered automations move the revenue numbers.
See how Oddle works for your restaurant in a 30-minute walkthrough.
A dedicated onboarding specialist sets everything up with you.
Go live and start turning every guest into a regular.