Eat App runs reservations well. Oddle runs reservations, direct ordering, marketing, and loyalty on one guest profile — so every booking, order, and visit feeds the same growth loop.
Restaurants that chose Oddle over a reservation-only stack
Eat App sells you reservations and table management. Talabat and Careem aggregate your delivery. Foodics runs your POS. Mailchimp runs your email. Como or Eber runs your loyalty. Each works in isolation. Running five of them together is five subscriptions, five logins, and five different ideas of who your guest is.
We made a different bet. Instead of chasing operational integration first, we doubled down on revenue integration — because that's where restaurants actually win or lose.
Restaurants don't fail because their POS wasn't synced perfectly. They fail because tables were empty, orders didn't come in, and customers never came back.— Jonathan Lim, Founder & CEO, Oddle
How guests find you, stay with you, and come back. Oddle runs all three steps. Eat App runs only the booking.
Let guests order, book, and discover you through channels you own — not aggregators that take 25–30% of every delivery order and keep the customer.
Bookings, deliveries, in-store — one profile per guest, with item-level behaviour. Not the booking view of a guest — the full view.
Nine Always-On flows fire when guests are still likely to come back — not just on bookings, but on orders, loyalty, and reviews. 12% → 29% return rate in six months.
Eat App Pro bundles reservations + email + automation for ~AED 840/mo — fair for what it is. But direct ordering, loyalty, and marketing-grade email sit outside that price. Add them up.
Illustrative estimate for a 1-outlet full-service UAE restaurant. Eat App Pro is the bundled tier (most add-ons included); ordering, loyalty, and Mailchimp stack on top. Before Talabat and Careem commissions (20–30% of delivery GMV). Oddle AE pricing published in USD on /ae/pricing; AED values here are spot-rate estimates at 3.67 — verify with AE sales.
Every feature, organised by the stage of the guest journey it serves.
| New Guests — channels to capture them | ||
| Reservations (floor plan, waitlist, deposits) | ✓ | ✓ |
| Reserve with Google integration | ✓ | ✓ |
| Your own online ordering page (direct delivery + pickup) | ✓ | — |
| Menu optimisation tools | ✓ | — |
| Managed delivery logistics (direct, not Talabat) | ✓ | — |
| Known Guests — data you actually own | ||
| One guest profile across every channel | ✓ | Bookings only |
| Item-level ordering behaviour in the profile | ✓ | — |
| Delivery, dine-in and loyalty in one record | ✓ | — |
| Returning Guests — bringing them back | ||
| Email blasts to past guests | ✓ | ✓ |
| Behaviour-triggered marketing (orders + loyalty) | ✓ | Paid add-on |
| Native loyalty with redeemable vouchers | ✓ | — |
| Google review flow (+20% reviews) | ✓ | POS-dependent |
Eat App is a strong tool for the right operator. So is Oddle. The difference comes down to how many revenue channels you're running — and who owns the guest.
Real restaurants running on Oddle today — across Singapore, Malaysia, Hong Kong, Taiwan, Australia, and the UAE.
“Managing reservations across multiple outlets used to cost us a fortune in third-party fees. Oddle Reserve gave us one simple system — no inflated costs, and we finally feel in control.”
Operations Manager · Canopy Garden Dining
“The platform just works. No fuss, no friction — our team picked it up in a day and our online orders doubled in the first quarter.”
Operations Director · PizzaExpress
“One platform for ordering, reservations and marketing across our brands. Our team finally stopped juggling four logins.”
Jian Bang, GM · AC Concepts
Eat App's pricing page lists a marketing suite, an automation suite, a CRM suite — but no ordering suite. The UAE default is Eat App + Foodics + Talabat + Careem + a bolt-on site (Chatfood, Zeal, custom Shopify). Four customer lists that only partially overlap.
Oddle Shop lands every delivery, pickup, and dine-in QR order on your own domain, with zero per-order commission. Guest profiles enrich automatically on every order. You stop paying aggregators 25–30% on the traffic you drove yourself — and you stop running a second customer database that Eat App can't see.
Opinionated webstore built to convert, upsell and increase basket size.
Online Sales
Last 90 days
Eat App has strong table management — we'll say that plainly. Deep floorplan ergonomics, AI no-show prediction, WhatsApp confirmations, and a proven GCC track record with hotel F&B. Oddle Reserve covers the 90% case: bookings, widgets, Reserve with Google, SMS reminders, waitlist, deposits.
The difference is what happens after the guest walks out. Every Oddle booking lands in the same profile as that guest's direct orders, loyalty redemptions, and reviews. Emaar runs reservations on Eat App. Emaar runs ordering on something else. Their guest data lives in two places. Our argument is that it shouldn't.
Eat App's automation suite (AED ~180/mo add-on, bundled in Pro) sends booking reminders, birthday messages, review requests, and lapsed-guest win-backs off reservation data. That's fine for tables. But delivery guests, loyalty members, and direct-order buyers are outside the trigger set — because ordering isn't a product Eat App sells.
Oddle's nine Always-On Automations fire on behaviour across the full loop: lapsed (60 days no order or no booking) → win-back voucher; first-time diner → thank-you + redeemable; birthday → pre-arrival note; post-order → upsell; Google review after dine-in; redeemable expiry reminder. Nine flows, one unified profile.
Proven follow-ups — from abandoned carts to birthday messages — that run automatically so you never have to remember to hit send.
The questions we hear most from Dubai, Abu Dhabi, and Riyadh operators evaluating us against Eat App.
Book a 30-minute walk-through. We'll map your revenue channels against Eat App and show you exactly where Oddle moves the numbers — for UAE operators, in AED.
See how Oddle works for your restaurant in a 30-minute walkthrough.
A dedicated onboarding specialist sets everything up with you.
Go live and start turning every guest into a regular.