SevenRooms handles reservations. Oddle handles reservations, ordering, marketing, and loyalty — so the same guest data works across every revenue channel, not just the booking.
Restaurants that chose Oddle over a reservation-only system
SevenRooms sells you reservations. Mailchimp sells you email. Your loyalty vendor sells you loyalty. Each is a good tool in isolation. Running four of them together is four subscriptions, four logins, and four different ideas of who your guest is.
We made a different bet. Instead of chasing operational integration first, we doubled down on revenue integration — because that's where restaurants actually win or lose.
Restaurants don't fail because their POS wasn't synced perfectly. They fail because tables were empty, orders didn't come in, and customers never came back.— Jonathan Lim, Founder & CEO, Oddle
How guests find you, stay with you, and come back. Oddle runs all three steps. SevenRooms runs only the booking.
Let guests order, book, and discover you through channels you own — not marketplaces that take a meaningful cut of your revenue.
Bookings, deliveries, in-store — one profile per guest. 4× more data than booking-only systems.
Proven templates fire when guests are still likely to come back. 12% → 29% return rate in six months.
SevenRooms is one of four subscriptions most restaurants end up paying for. Add email, ordering, and loyalty vendors — and the monthly bill stacks up fast.
Illustrative estimate for a 1-outlet full-service restaurant. Every vendor charges per outlet — costs climb fast as you add locations. Oddle is one flat plan per brand, not per outlet.
Every feature, organised by the stage of the guest journey it serves.
| New Guests — channels to capture them | ||
| Reservations (floor plan, waitlist, deposits) | ✓ | ✓ |
| Google Reserve integration | ✓ | ✓ |
| Your own ordering page | ✓ | — |
| Menu optimisation tools | ✓ | — |
| Managed delivery logistics | ✓ | — |
| Known Guests — data you actually own | ||
| One guest profile across every channel | ✓ | Bookings only |
| Check-in at the table (4× more data) | ✓ | — |
| Delivery, dine-in and loyalty in one place | ✓ | — |
| Returning Guests — bringing them back | ||
| Email blasts to past guests | ✓ | ✓ |
| Automated marketing campaigns | ✓ | Plain-text only |
| Loyalty with return vouchers | ✓ | — |
| Google review flow (+20% reviews) | ✓ | Gated survey |
SevenRooms is a strong tool for the right operator. So is Oddle. The difference comes down to how many revenue channels you're running.
Real restaurants running on Oddle today.
“Oddle gave us our guest data back. Every visit, every channel, in one place.”
Paul Liew · Keng Eng Kee
“8,000 new diners in three months — and a loyalty list we actually own.”
Operations Lead · Gyukatsu Kyoto Katsugyu
“One platform for ordering, reservations and marketing across our brands. Our team finally stopped juggling four logins.”
Jian Bang, GM · AC Concepts
A large share of your revenue never walks through the door. Delivery, pickup, catering — all of it goes somewhere, usually to a marketplace that takes a meaningful cut and keeps the customer.
Oddle Shop is your own branded ordering page, with logistics solved through our long-running Lalamove partnership, menus built to drive online orders, and economics designed around your margin — not a marketplace's.
Opinionated webstore built to convert, upsell and increase basket size. Managed logistics built for F&B.
Online Sales
Last 90 days
We didn't build Oddle Reserve to be lighter than SevenRooms. Everything you'd expect — floor plan, waitlist, deposits, confirmation reminders, no-show protection — is there.
The difference is what happens after the guest walks out. Every booking becomes a guest record, and every record feeds the Marketing Engine. One system, one guest, end-to-end.
SevenRooms ships basic email automations — but they're plain-text only, and limited to your booking list. Delivery, dine-in, and loyalty guests sit outside the system, so the reach is capped before you even start designing the campaign.
Oddle's Marketing Engine automates proven flows to every guest you have, on the cycles that actually drive return visits. Day 7, 14, 21, 28 — the natural windows where a return visit is still likely.
Proven follow-ups — from abandoned carts to birthday messages — that run automatically so you never have to remember to hit send.
The questions we hear most from operators evaluating us against SevenRooms.
Book a 30-minute walk-through. We'll map your revenue channels against SevenRooms and show you exactly where Oddle moves the numbers.
See how Oddle works for your restaurant in a 30-minute walkthrough.
A dedicated onboarding specialist sets everything up with you.
Go live and start turning every guest into a regular.