Small Tweaks, Big Wins: How to Maximise Every Delivery Window

From the Desk of Jonathan Lim, Founder & CEO, Oddle

Most restaurants take their dine-in menu and simply put it online. The assumption is that the same customers will order the same food, just from home. After all, they like the food and they like the brand—so why change anything?

But that’s where most delivery strategies fall short.

Customers may love your food, but the occasion they are ordering for is entirely different.

If it were the same experience they wanted, they’d be dining in, wouldn’t they?

At Oddle, we’ve spent years helping restaurants grow their delivery revenue. And one of the biggest mindset shifts we’ve seen is this:

The best delivery menus are not copied from dine-in. They are tuned to the moment, the audience, and the reason behind the order.

Let’s break it down.

There Are 4 Distinct Delivery Segments. Treat Them Differently.

We’ve grouped delivery orders into four major segments based on timing and customer intent:

1. Weekday Lunch (Mon to Fri)
2. Weekday Dinner (Mon to Thurs)
3. Weekend Lunch
4. Weekend Dinner

Each has a unique audience with different motivations behind the order.

1. Weekday Lunches: The Corporate Crowd

This segment is driven by office orders: meetings, trainings, staff lunches. Restaurants that win here understand three key sub-audiences.

a. Trainings and Meetings (Individual Orders)

• What they want: Fuss-free bentos with carbs, protein, and vegetables
• Why it works: No sharing required. Easy to distribute. Inclusive
• Bonus tip: Halal certification is a big advantage, especially for corporate teams with dietary requirements

→ Restaurants like Penang Culture and Crave Nasi Lemak shine here with familiar, comforting, halal-certified options

b. Midday Snacks (Meeting Breaks)

• What they want: Bite-sized food that’s easy to eat between calls
• Think: sandwiches, mini donuts, croissants, muffins

→ Caffe Pralet, Dunkin Donuts, Paris Baguette, and Ya Kun are popular picks for office snacking

c. Office Celebrations

• What they want: Pizza, tacos, fried chicken, birthday cakes
• Why it works: It feels like a treat and brings people together
• Your move: Create themed bundles like a “Pizza Party Set,” “TGIF Taco Pack,” or “Office Celebration Platter”

Want more examples? Explore popular corporate-friendly menus here:

Oddle Eats Corporate Orders

2. Weekday Dinners: Small Families with Big Taste

These orders usually come from small households—2 to 3 pax looking for something nice without the hassle of cooking. What’s surprising is:

Weekday dinners have a higher per-diner spend than weekend dinners

That tells us these orders are often about creating a moment. A mini celebration, a comforting end to a long day.

→ Restaurants like Kulto, The Boiler, and Cenzo perform well here by offering premium 2 to 3 pax bundles that feel indulgent and convenient

Spotlight your signature dishes in thoughtfully packaged sets. Keep it simple, satisfying, and special.

3. Weekend Lunches: Gatherings with Kids

Weekend lunches often involve kids—whether it's family gatherings or friends meeting up with their little ones.

The menu that wins is the one that anticipates fussy eaters

Children can dictate what gets ordered. Restaurants that make things easy for the adults stand out. Offer:

• Kid-friendly options that are low on spice and easy to enjoy
• Finger foods and party platters
• Customisable sets or build-your-own meals

→ Add a sweet treat like brownies, mini donuts, or bubble tea to seal the deal

4. Weekend Dinners: The Indulgence Zone

This is your golden hour. Big groups, celebrations, just-because-it’s-the-weekend dinners. Nobody wants to cook.

Customers want a feast, but they don’t want to plan it

Make it effortless:

• Bundle your bestsellers
• Include sides, drinks, or desserts
• Present it as a one-click “tasting menu” for home

→ The simpler you make it, the more they’ll spend

So What Should You Do?

You don’t need four different menus

But you do need to position your offering for each time slot

Here’s your delivery game plan:

✅ Push bentos and snack sets during weekday lunches

✅ Promote indulgent 2 to 3 pax sets for weekday dinners

✅ Offer party sets with kid-friendly options for weekend lunches

✅ Curate signature, ready-to-enjoy bundles for weekend dinners

These are not guesses. They are based on real ordering patterns from restaurants across our platform

When you understand who’s ordering, when, and why—your delivery sales don’t just grow. They multiply.

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