How The Living Café Drove Over 30× ROI from Weekly Emails with Just $30 a Month
The Living Café demonstrates how
From clean eating to smart marketing, The Living Café turns weekly emails into measurable returns.
The Living Café has long been a pioneer in Singapore’s healthy dining scene — serving up nourishing, plant-based meals since 2011. With a lean team behind the brand, General Manager Maria Czarina oversees both operations and marketing, making efficiency essential to how the café stays connected with its customers.
Since February, The Living Café has been using Oddle Email Marketing to reach diners through simple, weekly email broadcasts — turning consistency into real results and measurable returns.
🌟 The Results
With just a $30 monthly plan, The Living Café’s weekly newsletters consistently reached thousands of health-conscious diners, converting 10 transactions and SGD 849 in revenue in the past month alone. That’s nearly 30× ROI, from just a few clicks a week.
💬 So Easy, It Became a Weekly Habit
Each week, the café shares fresh updates on new menus, pantry promotions, meal-plan offerings, and catering deals. After a quick internal review, emails are scheduled and sent to over 2,000 diners across Singapore.
Since moving from agency-run Mailchimp campaigns to handling everything in-house, The Living Café has enjoyed stronger engagement and faster turnarounds — without the added costs or coordination overhead.
⚙️ Why The Living Café Stays with Oddle
| Challenge | Oddle’s Solution |
|---|---|
| Managing weekly marketing solo | Simple, guided email builder |
| Needing integrated promo codes | Built-in linking across your Oddle Ecosystem including Menu, Reservations, Promo Codes, and Redeemables |
| Redundant agency processes | Direct, in-house campaigns |
| Expensive alternatives | Affordable $30/month plan |
| Delivery reach outside Grab/Foodpanda zones | Oddle’s islandwide ordering advantage |
“Everything is already linked to our Oddle Shop - the data, promo codes, and menu. It’s super easy to use and saves me so much time.”
🚀 What’s Next
With new Oddle marketing tools on the way, The Living Café is excited to explore even more creative ways to engage diners and drive conversions.
For now, their story proves that even a small team can achieve big marketing wins when the right tools make it simple.
💚 Ready to Simplify Your Marketing Like The Living Café?
Start driving engagement and orders with just one campaign a week — no agencies needed.
👉 Discover Oddle Email Marketing
📞 Contact us today to get started!