# Redeemables

Redeemables are vouchers, rewards, and deals you create and distribute to your guests — a "$6 off your next order," a complimentary side dish, or an exclusive VIP offer. They give guests a tangible reason to come back, and they're one of the most effective tools for driving repeat visits.

You manage redeemables in Merchant Admin at **Engage > Redeemables**.

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## How Redeemables Work

Each redeemable is a **campaign** — you create it, set the rules, and launch it. Once live, guests can claim the redeemable through whatever channel you distribute it on. When they visit your restaurant, your staff verifies the redemption using a PIN.

Redeemables aren't limited to email. You can distribute them through email broadcasts, automations, your Virtual Lounge, enrolment programmes, surveys, or even share them on social media. The redeemable itself lives in the guest's Oddle account, ready to be used whenever they visit.

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## Creating a Redeemable Campaign

To create a new redeemable, select **Create Campaign** from the Redeemables page. The creation flow walks you through five steps:

### 1. Campaign Details

**Campaign Name** — An internal name for your reference. Guests won't see this.

**Redeemable Title** — The title guests see when they claim or view the redeemable. Make it clear and compelling — "Complimentary Coffee Pork Ribs with min. spend $70" is better than "Free Item Offer."

**Cover Image** — An image that represents the redeemable. Recommended size is 720×308px (21:9 ratio). A good food photo or branded graphic makes the redeemable more appealing.

**Description** — Describe what the redeemable is, what the guest gets, and any key details about how to use it.

**Terms & Conditions** — The fine print. Displayed to guests when they claim the redeemable. Include any restrictions, minimum spend requirements, or exclusions.

### 2. Payment Settings

Most redeemables are free — guests claim them at no cost. But if you want to sell vouchers or bundles (e.g., "Pay $50 for a $60 dining voucher"), you can turn on **Payment Required**.

When payment is required, you set:

**Payment Amount** — What the guest pays to claim the redeemable.

**Usual Price** (optional) — The original price, shown with a strikethrough next to the payment amount to highlight the discount.

{% hint style="warning" %}
Payment amounts cannot be changed once the campaign is live. If you need to adjust pricing, pause the campaign and create a new one.
{% endhint %}

### 3. Redemption Details

This is where you set up how your staff verifies redemptions in-store.

**Staff Redemption PINs** — Each store gets a unique numeric PIN that staff enter to complete a redemption. You can also set a **Master PIN** that works across all stores — though using store-specific PINs is recommended so you can track which store the redemption happened at.

{% hint style="info" %}
All PINs must be unique, and you need a PIN for at least one store before launching.
{% endhint %}

### 4. Limits & Rules

Control how many redeemables are available and when they can be used.

**Campaign Limits:**

**How many can be issued?** — Unlimited or a fixed quantity. Use limited quantities to create urgency or control costs.

**How many can be redeemed?** — Unlimited or a fixed quantity. You might issue more than you expect to be redeemed.

**How many times can a customer claim this?** — Once only or unlimited. "Only once" is standard for most promotions; "unlimited" works for ongoing perks.

**Redemption Rules:**

**Expiry** — Choose when redeemables expire: never, a fixed number of days after issuance (e.g., 30 days), or on a specific date.

**When can guests start using it?** — Immediately after issuance, the next day, after a fixed delay, or after a specific date. A delay can drive a second visit — the guest claims the redeemable today but has to come back to use it.

**Which days and times?** — All days at all times, or restricted to specific days and times (e.g., weekday lunch only). This is useful for driving traffic during quieter periods.

{% hint style="warning" %}
Campaign limits cannot be changed once the campaign is live. Plan your limits carefully before launching.
{% endhint %}

### 5. Summary

Review everything before launching — campaign details, PINs, limits, and rules are all shown in one view. You can save as a draft to finish later, or select **Save And Set Live** to launch immediately.

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## Managing Redeemable Campaigns

Your campaigns list shows all redeemables with their status, issuance count, and redemption count. Campaigns can be in one of four states:

**Active** — Live and available for guests to claim.

**Draft** — Created but not yet launched.

**Paused** — Temporarily stopped. Guests who already claimed the redeemable can still use it, but no new claims are accepted.

**Expired** — The campaign has ended (based on expiry rules or manual expiry).

Select any campaign to open its detail panel, which has three tabs:

### Overview

Shows the campaign details, redemption PINs, campaign limits, redemption rules, and terms & conditions. Also shows **Campaign Performance** with issued and redeemed counts.

### Customers

Lists every guest who has claimed this redeemable, with filters for Issued, Redeemed, Void, and Expired. You can download the full customer list for further analysis.

### Analytics

**Performance Overview** — Issued and redeemed counts.

**Distribution Channels** — Shows where your redeemable claims came from: email campaigns, SMS campaigns, social media, Virtual Lounge, surveys, and other Oddle products. This helps you understand which channels are most effective at driving claims.

***

## Distribution

Redeemables are most powerful when connected to your other marketing tools:

**Email broadcasts and automations** — Drag a Redeemable block into any email in the content editor. Guests can claim it directly from the email.

**Enrolment programmes** — Offer a redeemable as a welcome reward when guests enrol. This gives new members an immediate reason to return.

**Virtual Lounge** — Feature redeemables on your branded digital storefront so guests can discover and claim them.

**Surveys** — Offer a redeemable as a thank-you for completing a survey.

The Analytics tab on each redeemable campaign shows you exactly which distribution channels are driving the most claims, so you can focus your efforts where they're working.


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