# Marketing Setup

Before you send your first email, there are two things to set up. Both are in the **Settings** tab of the Email Marketing page (**Engage > Email Marketing > Settings**).

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## Sender Settings

Your sender settings control who your emails come from. Each sender has a **Sender Name** (what appears in your guest's inbox) and an **Email Address** (on the `@mail.oddle.me` domain).

You can create multiple senders — for example, one for your brand name and another for a specific store or campaign type. Emails are sent from Oddle's verified `mail.oddle.me` domain, which helps with deliverability and keeps your emails out of spam folders.

Your sender name is what guests actually see in their inbox, so make it recognisable — use your restaurant name, not a generic label like "Marketing Team" or "No Reply."

{% hint style="info" %}
You can set one sender as the **Default** — this will be pre-selected when creating new campaigns, saving you a step each time.
{% endhint %}

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## Campaign Styleguide

Your styleguide sets the default look and feel for all your emails. These defaults apply to every new email you create — both broadcasts and automations — so you don't have to style from scratch each time.

### Brand Settings

**Logo** — Upload a square (1:1) image of your logo. This appears in the email header and helps guests immediately recognise who the email is from.

**Brand Name** — The name displayed in the email header alongside your logo.

### Brand Fonts

**Title Font** — The font used for headings and titles in your emails.

**Body Font** — The font used for body text, captions, and links.

Choose fonts that match your brand identity. The styleguide page shows a live preview of how your emails will look with the selected settings.

You can always override the styleguide on individual campaigns — the defaults are a starting point, not a constraint.

### Social Links

Add your social media profile URLs in Merchant Admin at **Settings > Brands > \[Brand Name]**, under the Social Links section. Supported platforms include Facebook, Instagram, TikTok, YouTube, X (Twitter), WhatsApp, Line, WeChat, and Xiao Hong Shu.

Once set, these appear as icons in the footer of your campaign emails. You don't need to configure them separately per campaign — they're applied globally from your brand profile.


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