Marketing Setup
Before you send your first email, there are two things to set up. Both are in the Settings tab of the Email Marketing page (Engage > Email Marketing > Settings).
Sender Settings
Your sender settings control who your emails come from. Each sender has a Sender Name (what appears in your guest's inbox) and an Email Address (on the @mail.oddle.me domain).
You can create multiple senders — for example, one for your brand name and another for a specific store or campaign type. Emails are sent from Oddle's verified mail.oddle.me domain, which helps with deliverability and keeps your emails out of spam folders.
Your sender name is what guests actually see in their inbox, so make it recognisable — use your restaurant name, not a generic label like "Marketing Team" or "No Reply."
You can set one sender as the Default — this will be pre-selected when creating new campaigns, saving you a step each time.
Campaign Styleguide
Your styleguide sets the default look and feel for all your emails. These defaults apply to every new email you create — both broadcasts and automations — so you don't have to style from scratch each time.
Brand Settings
Logo — Upload a square (1:1) image of your logo. This appears in the email header and helps guests immediately recognise who the email is from.
Brand Name — The name displayed in the email header alongside your logo.
Brand Fonts
Title Font — The font used for headings and titles in your emails.
Body Font — The font used for body text, captions, and links.
Choose fonts that match your brand identity. The styleguide page shows a live preview of how your emails will look with the selected settings.
You can always override the styleguide on individual campaigns — the defaults are a starting point, not a constraint.
Social Links
Add your social media profile URLs in Merchant Admin at Settings > Brands > [Brand Name], under the Social Links section. Supported platforms include Facebook, Instagram, TikTok, YouTube, X (Twitter), WhatsApp, Line, WeChat, and Xiao Hong Shu.
Once set, these appear as icons in the footer of your campaign emails. You don't need to configure them separately per campaign — they're applied globally from your brand profile.
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