Marketing

Every guest who orders online, books a table, or pays at your terminal becomes a contact in your customer database. Marketing is where you turn that database into revenue — by staying in touch with guests automatically and sending them reasons to come back.

Oddle's marketing tools live in Merchant Admin under the Engage section. They work together to help you reach your guests through the right channel, at the right time, with the right offer.

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Email Marketing

Email is the primary marketing channel in Oddle. It's built around two complementary tools:

Automations are always-on emails that trigger based on guest behaviour — an abandoned cart, a lapsed diner, a cancelled reservation. You set them up once and they run every day, reaching the right guest at the right moment without your team lifting a finger.

Broadcasts are one-off email campaigns you create and send to a targeted audience — a new menu launch, a seasonal promotion, a holiday greeting. You control when they go out and who receives them.

Both automations and broadcasts consume marketing credits from your plan. You can see your remaining credits and usage at the top of the Email Marketing page.

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Redeemables

Redeemables are the incentive layer — vouchers, rewards, and deals that give guests a tangible reason to visit or order again. You create redeemable campaigns in Merchant Admin, then distribute them through email campaigns, automations, your Virtual Lounge, Check-in programmes, or even in-store.

Redeemables connect directly to your marketing emails — you can embed a redeemable block in any broadcast or automation so guests can claim it right from the email.

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Google Business Integration

Connect your Google Business Profile to Oddle and your Google Review Request automations stop being a black box. Every new review that comes through after a request gets automatically matched back to the automation that earned it — tagged "Earned with Oddle" — so you can see which campaigns actually drove which reviews. See Google Business Integration.

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What's Connected

Marketing doesn't work in isolation — it's connected to the rest of the Oddle platform:

Customer Intelligence provides the audience. Your customer database, segments (first-timers, regulars, VIPs, lapsed guests), and power filters determine who receives your emails. The better your customer data, the more targeted your marketing.

Oddle Shop and Oddle Reserve generate the triggers. When a guest abandons a cart, completes a reservation, or goes quiet for 60 days, automations can respond automatically.

Redeemables give you something to offer. Create vouchers and rewards, then distribute them through your emails, Virtual Lounge, or Check-in programme to drive return visits.