# Google Business Integration

Connect your Google Business Profile to Oddle and your Google Review Request automations stop being a black box. Every new review that comes through after a request gets automatically matched back to the automation that earned it — tagged **"Earned with Oddle"** — so you can see the real impact of your campaigns instead of guessing.

You manage this in Merchant Admin at **Engage > Reviews**.

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## Why connect

Most restaurants run review requests and never know if they worked. A guest dines, gets an automated email, leaves a review three days later — and there's no way to tell whether your campaign drove that review or it would have happened anyway.

Connecting your Google Business Profile closes the loop:

* **See attribution.** New reviews are matched back to the automation that prompted them.
* **Measure what's working.** New metrics on each Google Review automation: New Reviews, Attribution Rate, Attributed Review Rating.
* **All your reviews in one place.** The Reviews tab shows every synced review across all your connected locations.

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## How attribution works

A new Google review is attributed to one of your Google Review Request automations when **all three** of these are true:

1. **Timing** — The review was submitted within **7 days** of the customer opening the automation email.
2. **Reviewer name** — The Google reviewer's name matches the customer who received the email.
3. **Store match** — The Google location reviewed matches the Oddle store the customer transacted with.

Reviews that meet all three are tagged **"Earned with Oddle"** in your Reviews tab and counted toward your automation's stats.

Reviews that come in but don't meet the criteria still sync to your Reviews tab — they just aren't attributed.

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## Connecting your Google Business Profile

A one-time setup, four steps. You'll need access to the Google account that manages your Google Business Profile.

1. Go to **Engage > Reviews** and select **Connect Google Business**.
2. **Step 1 — Connect with Google.** Select **Connect with Google** and complete the Google OAuth flow.
3. **Step 2 — Review auto-matched locations.** Oddle matches your Google locations to your Oddle stores. Review the matches and adjust if needed.
4. **Step 3 — Confirm.** Confirm your location and store mapping selections.
5. **Step 4 — Start syncing.** Select **Start Syncing**. Reviews from the **past 90 days** start importing.

Once syncing is on, new Google reviews flow into the Reviews tab automatically.

***

## The Reviews tab

The Reviews tab in **Engage > Reviews** is where your synced reviews live. At a glance:

* **Total attributed reviews** — how many of your synced reviews came through Oddle automations
* **Google Locations connected** — how many of your locations are syncing

The reviews table shows every synced review with:

* Reviewer name
* Review content
* Store the review applies to
* Star rating
* Date

Attributed reviews are tagged **"Earned with Oddle"** so you can filter or scan for them quickly.

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## New metrics on Google Review automations

The Google Review Request automation side drawer now shows attribution-specific stats in place of the generic transaction metrics:

| Metric                       | What it measures                                                |
| ---------------------------- | --------------------------------------------------------------- |
| **New Reviews**              | Number of new Google reviews attributed to this automation      |
| **Attribution Rate**         | Share of automation sends that resulted in an attributed review |
| **Attributed Review Rating** | Average star rating of reviews attributed to this automation    |

The **Customers** tab on each Google Review automation also has a new **Reviews** sub-tab listing every attributed reviewer.

***

## Managing integration settings

Once connected, you can adjust your setup at any time without disconnecting.

1. From the Reviews tab, select **Manage Integration Settings**.
2. Toggle individual Google locations on or off — useful if you want to stop syncing a closed location.
3. Update store mappings using the multi-select dropdown — useful if you've added a new Oddle store and want to map it to an existing Google location.
4. Select **Update** to save.

{% hint style="info" %}
**Coming next: replying to reviews.** Right now, Google Business Integration is about connecting your reviews back to your automations. The next step is reply-from-Oddle — turning this into a full **Reputation Builder** that lets you respond to reviews directly from Merchant Admin. Watch this space.
{% endhint %}


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