# Automations

Automations are always-on emails that trigger based on guest behaviour. You set them up once and they run continuously — reaching guests at the right moment without your team needing to do anything.

You manage automations in Merchant Admin at **Engage > Email Marketing > Automations**.

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## How Automations Work

Each automation has a trigger — a specific guest action (or inaction) that fires the email. When the trigger fires, the system automatically sends the email to that guest. You don't need to select recipients, set a schedule, or press send.

All automations are **enabled by default** when your account is set up. You can toggle any automation on or off at any time. When an automation is active, it runs continuously in the background.

You can customise the **email content** of each automation using the same drag-and-drop editor used for broadcasts — adjust the copy, images, layout, and branding to match your voice.

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## Available Automations

Automations are grouped by the product they're connected to.

### Oddle Shop

**Abandoned Cart** — Sends a reminder to guests who added items to their cart but didn't complete the order. This is one of the highest-converting automations because the guest already showed intent to order — they just need a nudge to come back and finish.

**Lapsed (60 Days)** — Re-engages guests who haven't placed an online order in the last 60 days. A well-timed "we miss you" email with a compelling offer can bring back guests who've drifted to other options.

### Reservation

**First Reservation Follow-up** — Encourages guests to book again after their first reservation. First-timers who come back for a second visit are far more likely to become regulars — this automation helps close that gap.

**Cancelled Reservation Recovery** — Follows up with guests after they cancel a reservation. Instead of losing the booking entirely, you get a chance to bring them back with an alternative date or an incentive.

**Reservation Lapsed** — Reaches out to guests who haven't made a reservation in the last 60 days. Similar to the Shop lapsed automation, but for your dine-in guests.

**Reservation No-Show** — Follows up with guests who missed their reservation. This keeps the relationship warm — a no-show isn't necessarily a lost guest, and a thoughtful follow-up can turn it into a future booking.

### Google Review Requests

**Google Review — After In-Store Visit** — Asks guests to leave a Google review after dining in at your restaurant. More Google reviews improve your search visibility and help new guests discover you.

**Google Review — After Online Order** — Asks guests to leave a Google review after a fulfilled online order. Same benefit — more reviews, more visibility.

### Others

**Redeemable Reminder** — Reminds guests about unused redeemables (vouchers, rewards) before they expire. Guests who've already received something from you are primed to visit — this automation makes sure they don't forget.

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## Automation Performance

Each automation shows its delivery stats: how many emails have been delivered and whether it's currently active or inactive. For a deeper look at performance across all your automations, the **Automation Performance** summary at the top of the page shows aggregate metrics for the last 30 days:

**Open Rate** — The percentage of delivered emails that were opened.

**Click Rate** — The percentage of delivered emails where a guest clicked a link.

**Redeemables** — The number of redeemable claims triggered by automation emails.

**Total Transactions** — Orders, reservations, or other conversions attributed to automation emails.

**Total Revenue** — Revenue attributed to automation emails.

{% hint style="info" %}
Not every automation will be relevant to your restaurant. If you don't use Oddle Reserve, the reservation automations won't fire. If you haven't set up redeemables, the redeemable reminder won't have anything to remind guests about. Focus on the automations that match the products you're actively using.
{% endhint %}


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