> For the complete documentation index, see [llms.txt](https://www.oddle.me/docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://www.oddle.me/docs/new-guests/shop/make-every-order-work-for-you.md). # Make Every Order Work For You Most online ordering platforms stop at the transaction — the order is delivered, and that's it. With Oddle Shop, every order keeps working for your restaurant long after the food arrives. The guest becomes a known contact, their preferences are recorded, and Oddle can follow up automatically to bring them back. That's because Shop is connected to the rest of Oddle. Every order automatically captures guest data that powers follow-ups, re-engagement, and targeted campaigns — without you having to do anything extra. *** ## Every Order Builds Your Guest Database Every time someone orders through your webstore, their details are added to your guest database in Customer Intelligence. This happens automatically — no extra steps, no data entry. This includes: * **What they ordered** — their items, preferences, and order value * **How they ordered** — delivery or takeaway, which store, what time * **How often they order** — first-timer, occasional, or regular Over time, your database grows with every order. That's an audience you own — one you can reach whenever you have something to share. And unlike marketplace orders, where the platform keeps the customer data, every Oddle Shop order gives you the guest's contact details. *** ## Automatic Follow-Ups That Run Every Day Once you turn on always-on automations in Marketing, Oddle follows up with your guests automatically based on what happened. You set it up once, and it runs every day without anyone pressing send. ### A guest placed an order They'll receive a post-order follow-up — a thank-you message, a return offer, or a prompt to leave a Google review while the experience is still fresh. One order becomes the start of a relationship, not a one-off transaction. ### A guest abandoned their cart This is one of the most valuable automations. A guest added items to their cart but didn't complete checkout — maybe they got distracted, maybe they were comparing options. Oddle sends an automatic reminder nudging them to come back and complete their order. Abandoned cart reminders consistently recover revenue that would otherwise be lost. It's like having someone tap the guest on the shoulder and say, "You forgot something." ### A guest hasn't ordered in a while Oddle notices before you do. Lapsed guest nudges go out automatically to guests who haven't ordered recently, giving them a reason to come back — a discount, a new menu highlight, or just a friendly reminder that you're there. ### A guest ordered for a special occasion Birthday engagement messages go out automatically to guests whose birthdays are coming up. A well-timed birthday offer drives orders during a moment when the guest is already thinking about celebrating. {% hint style="info" %} These automations are powered by Marketing. You choose which flows to turn on, customise the messaging, and Oddle handles the rest. See **Marketing > Always-On Automations** to get started. {% endhint %} *** ## An Audience Ready When You Need Them Automations handle the everyday follow-ups. But when you have something timely to announce — a new menu launch, a festive season special, a flash promotion for a slow weekday — your guest database is ready. Because every order adds to your database, you build a growing audience you can reach with one-off campaigns. You can also target specific segments — announce your new menu to your regulars first, send a "we miss you" offer to guests who haven't ordered in three months, or promote your lunch deal to guests who typically order during the day. The more orders you take, the bigger your audience gets. And unlike social media followers, you own this list — you can reach them directly, anytime. {% hint style="info" %} One-off campaigns are created in Marketing. See **Marketing > Campaigns** to learn how to create and send targeted campaigns to your guest database. {% endhint %} *** ## How to Get Started You don't need to do anything special in Shop — guest data is already being captured with every order. To start putting that data to work: 1. **Turn on always-on automations** — Head to **Marketing > Always-On Automations** and choose which follow-up flows you'd like to activate. Start with abandoned cart reminders — they typically deliver the fastest ROI. 2. **Send your first campaign** — When you have something to announce, go to **Marketing > Campaigns** to create a targeted broadcast to your guest database. {% hint style="success" %} If you're already taking orders on Oddle Shop, your guest database is already growing. The only step left is to turn on the automations and start reaching your guests. {% endhint %} --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. 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