> For the complete documentation index, see [llms.txt](https://www.oddle.me/docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://www.oddle.me/docs/new-guests/reserve/make-every-booking-work-for-you.md). # Make Every Booking Work For You Most reservation systems stop working the moment a guest leaves — or doesn't show up. With Oddle Reserve, every booking keeps delivering value long after the reservation date, whether the guest dined, cancelled, or no-showed. That's because Reserve is connected to the rest of Oddle. Every reservation automatically captures guest data that powers follow-ups, re-engagement, and targeted campaigns — without you having to do anything extra. *** ## Every Reservation Builds Your Guest Database Every time someone books through your booking page, Reserve with Google, or any other channel, their details are added to your guest database in Customer Intelligence. This happens automatically — no extra steps, no data entry. This includes: * **Guests who dined** — their visit is recorded against their profile * **Guests who cancelled** — you still have their contact details and booking history * **Guests who no-showed** — they're in your database too, ready to be re-engaged Over time, your database grows with every booking. That's an audience you own — one you can reach whenever you have something to share. *** ## Automatic Follow-Ups That Run Every Day Once you turn on always-on automations in Marketing, Oddle follows up with your guests automatically based on what happened with their booking. You set it up once, and it runs every day without anyone pressing send. ### A guest had a great visit They'll receive a post-visit follow-up — a thank-you message, a return offer, or a prompt to leave a Google review while the experience is still fresh. Great visits turn into visible social proof that helps new guests find you, and one dinner becomes the start of a relationship, not a one-off. ### A guest cancelled Instead of losing them, Oddle sends a win-back message nudging them to rebook. A cancellation becomes a second chance, not a dead end. ### A guest no-showed They're not forgotten. A re-engagement message keeps your restaurant on their radar — so the next time they're choosing where to eat, you're top of mind. ### A guest hasn't been back in a while Oddle notices before you do. Lapsed guest nudges go out automatically to guests who haven't visited recently, giving them a reason to return. {% hint style="info" %} These automations are powered by Marketing. You choose which flows to turn on, customise the messaging, and Oddle handles the rest. See **Marketing > Always-On Automations** to get started. {% endhint %} *** ## An Audience Ready When You Need Them Automations handle the everyday follow-ups. But when you have something timely to announce — a Valentine's Day dinner, a Chinese New Year set menu, a new store opening — your guest database is ready. Because every booking adds to your database, you build a growing audience you can reach with one-off campaigns. You can also target specific segments — announce your Valentine's Day special to VIPs first, send a "we miss you" offer to guests who haven't visited in three months, or promote your new brunch menu to weekend diners. The more bookings you take, the bigger your audience gets. And unlike social media followers, you own this list — you can reach them directly, anytime. {% hint style="info" %} One-off campaigns are created in Marketing. See **Marketing > Campaigns** to learn how to create and send targeted campaigns to your guest database. {% endhint %} *** ## How to Get Started You don't need to do anything special in Reserve — guest data is already being captured with every booking. To start putting that data to work: 1. **Turn on always-on automations** — Head to **Marketing > Always-On Automations** and choose which follow-up flows you'd like to activate. Each one can be customised with your own messaging and offers. 2. **Send your first campaign** — When you have something to announce, go to **Marketing > Campaigns** to create a targeted broadcast to your guest database. {% hint style="success" %} If you're already taking reservations on Oddle Reserve, your guest database is already growing. The only step left is to turn on the automations and start reaching your guests. {% endhint %} --- # Agent Instructions This documentation is published with GitBook. GitBook is the documentation platform designed so that both humans and AI agents can read, navigate, and reason over technical content effectively. 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