# Make Every Check-in Work For You Every check-in does more than reward a guest — it adds to a growing database of known customers you can reach again. The data captured through your enrolment programme flows directly into your Customer Intelligence and Marketing tools, turning anonymous walk-in guests into a remarketing audience you control. *** ## What Every Check-in Captures Each time a guest checks in, Oddle records: * **Who they are** — name, phone number, and birthday (if enabled) * **When they visit** — check-in dates, frequency, and recency * **What they told you** — insight question responses: whether they live or work nearby, how they discovered you, and why they return This data is added to the guest's profile in **Customer Intelligence**, alongside any data from their online orders, reservations, or other Oddle touchpoints. A guest who booked through Reserve and later enrolled in-store has one unified profile — not two separate records. *** ## Retargeting with Insight Questions The insight questions your guests answer on check-in aren't just interesting to read — they're filterable attributes in your customer database that power targeted campaigns. **Visit context** — knowing whether a guest lives, works, or is just visiting nearby lets you run location-aware campaigns: * **Monthly limited-time offers** to guests who live nearby — they're your most likely regulars. A "this weekend only" offer sent to local guests has a higher conversion rate than a blast to your entire database * **Lunch specials** to guests who work nearby — they're looking for weekday options within walking distance * **Occasional treats** for visitors — they may not return often, but a well-timed offer before a holiday can pull them back **Discovery and return reasons** — understanding how guests found you and why they come back lets you double down on what's working: * Identify your strongest acquisition channels (word of mouth, social media, walk-by) and invest accordingly * Segment by return reason and tailor messaging — guests who come for your signature dish vs guests who come for the atmosphere respond to different offers *** ## Feeding Your Marketing Enrolled guests automatically flow into your marketing tools. Here's how the connection works: **Customer Intelligence** — Every enrolled guest appears in your customer database with their check-in history and insight data. You can filter and segment by check-in frequency, last check-in date, enrolment date, visit context, and more. See **Customer Intelligence** for details on building segments. **Automations** — Enrolled guests are eligible for your always-on Marketing automations. A guest who enrols but doesn't return can be caught by a lapsed guest nudge. A birthday reward can be reinforced by a birthday email. The enrolment programme and Marketing automations work in parallel. See **Automations**. **Broadcasts** — Your enrolled guest database is an audience ready for one-off campaigns. Launching a new menu? Send it to guests who've checked in 3+ times. Running a midweek promotion? Target guests who live nearby. The richer your database, the more precisely you can target. See **Broadcasts**. *** ## The Growing Database Traditional "loyalty" programmes see engagement drop off after the initial sign-up window. Oddle Enrolments is designed with this reality in mind — the programme captures guests and the rewards keep them engaged for the first few visits, but the long-term value is the database itself. Every enrolled guest is a contact you can reach again through Marketing — with campaigns, automations, and redeemables. The more guests you enrol, the larger your remarketing audience grows, and the more effective every campaign becomes. > **Tip:** Don't think of your enrolment programme as a loyalty scheme to maintain forever. Think of it as a guest capture engine that feeds your marketing. The programme brings them in; your ongoing marketing keeps them coming back. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://www.oddle.me/docs/new-guests/enrolments/make-every-check-in-work-for-you.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.