> For the complete documentation index, see [llms.txt](https://www.oddle.me/docs/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://www.oddle.me/docs/new-guests/check-in/make-every-check-in-work-for-you.md). # Make Every Check-in Work For You Every check-in does more than reward a guest — it adds to a growing database of known customers you can reach again. The data captured through your check-in programme flows directly into your Customer Intelligence and Marketing tools, turning anonymous walk-in guests into a remarketing audience you control. *** ## What Every Check-in Captures Each time a guest checks in, Oddle records: * **Who they are** — name, phone number, and birthday (if enabled) * **When they visit** — check-in dates, frequency, and recency * **What they told you** — insight question responses: whether they live or work nearby, how they discovered you, and why they return This data is added to the guest's profile in **Customer Intelligence**, alongside any data from their online orders, reservations, or other Oddle touchpoints. A guest who booked through Reserve and later checked in at your restaurant has one unified profile — not two separate records. *** ## Retargeting with Insight Questions The insight questions your guests answer on check-in aren't just interesting to read — they're filterable attributes in your customer database that power targeted campaigns. **Visit context** — knowing whether a guest lives, works, or is just visiting nearby lets you run location-aware campaigns: * **Monthly limited-time offers** to guests who live nearby — they're your most likely regulars. A "this weekend only" offer sent to local guests has a higher conversion rate than a blast to your entire database * **Lunch specials** to guests who work nearby — they're looking for weekday options within walking distance * **Occasional treats** for visitors — they may not return often, but a well-timed offer before a holiday can pull them back **Discovery and return reasons** — understanding how guests found you and why they come back lets you double down on what's working: * Identify your strongest acquisition channels (word of mouth, social media, walk-by) and invest accordingly * Segment by return reason and tailor messaging — guests who come for your signature dish vs guests who come for the atmosphere respond to different offers *** ## Feeding Your Marketing Checked-in guests automatically flow into your marketing tools. Here's how the connection works: **Customer Intelligence** — Every checked-in guest appears in your customer database with their check-in history and insight data. You can filter and segment by check-in frequency, last check-in date, first check-in date, visit context, and more. See **Customer Intelligence** for details on building segments. **Automations** — Checked-in guests are eligible for your always-on Marketing automations. A guest who checks in but doesn't return can be caught by a lapsed guest nudge. A birthday reward can be reinforced by a birthday email. The check-in programme and Marketing automations work in parallel. See **Automations**. **Broadcasts** — Your checked-in guest database is an audience ready for one-off campaigns. Launching a new menu? Send it to guests who've checked in 3+ times. Running a midweek promotion? Target guests who live nearby. The richer your database, the more precisely you can target. See **Broadcasts**. *** ## The Growing Database Traditional "loyalty" programmes see engagement drop off after the initial sign-up window. Oddle Check-in is designed with this reality in mind — the programme captures guests and the rewards keep them engaged for the first few visits, but the long-term value is the database itself. Every checked-in guest is a contact you can reach again through Marketing — with campaigns, automations, and redeemables. The more guests you check in, the larger your remarketing audience grows, and the more effective every campaign becomes. > **Tip:** Don't think of your check-in programme as a loyalty scheme to maintain forever. Think of it as a guest capture engine that feeds your marketing. The programme brings them in; your ongoing marketing keeps them coming back. --- # Agent Instructions This documentation is published with GitBook. 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