# Customer Intelligence Every guest who orders online, books a table, pays at your terminal, or enrols in-store becomes part of your customer database. Customer Intelligence is where all of that data comes together — giving you a clear picture of who your guests are, how they behave, and where your revenue actually comes from. You'll find Customer Intelligence in Merchant Admin under the **Understand** section, with three pages: **Customers**, **Segments**, and **Analytics**. *** ## Customers Your complete customer database. Every guest who has interacted with your restaurant through any Oddle touchpoint appears here — with their contact details, transaction history, marketing engagement, and more. The real power is in filtering. Use **Add Filter** to narrow down your database by dozens of attributes — from basic details like email and phone, to behavioural data like total transactions, reservation history, proximity to your store, and even how they discovered you. Combine multiple filters with AND logic to find exactly the guests you're looking for, then save any filter combination as a reusable segment. For more details, see **Customers**. *** ## Segments Segments help you understand the composition of your guest base at a glance. Oddle provides two views: **Lifecycle Map** — A visual matrix that plots your entire customer base by how recently they transacted and how often. You can immediately see what percentage of your guests are lapsed, at risk, new, promising, or your best customers. It's the fastest way to understand the health of your guest base. **Saved Segments** — Pre-built segments that are ready to use out of the box (lifecycle segments like "Lapsed" and "Best Customers", plus reservation-specific segments like "First Time Visitor" and "Reservation Lapsed"), alongside any custom segments you've created from your own filters. For more details, see **Segments**. *** ## Analytics Analytics gives you reporting across your sales channels — online orders, reservations, and in-person payments. Use it to track performance over time, spot trends, and understand which channels and periods drive the most revenue. For more details, see **Analytics**. *** ## How It All Connects Customer Intelligence is the foundation that powers everything in the **Returning Guests** toolset: **Marketing** uses your segments to target the right audience. When you create a broadcast, you choose which segment to send it to. Automations trigger based on guest behaviour tracked here. **Redeemables** become more effective when you distribute them to specific segments — send a return voucher to lapsed guests, or a thank-you reward to your best customers. **Oddle Shop and Oddle Reserve** continuously feed data into your customer profiles. Every order and every reservation enriches the picture, making your filters and segments more powerful over time. --- # Agent Instructions: Querying This Documentation If you need additional information that is not directly available in this page, you can query the documentation dynamically by asking a question. Perform an HTTP GET request on the current page URL with the `ask` query parameter: ``` GET https://www.oddle.me/docs/known-guests/customer-intelligence.md?ask= ``` The question should be specific, self-contained, and written in natural language. The response will contain a direct answer to the question and relevant excerpts and sources from the documentation. Use this mechanism when the answer is not explicitly present in the current page, you need clarification or additional context, or you want to retrieve related documentation sections.