Customer Intelligence
Every guest who orders online, books a table, pays at your terminal, or checks in at your restaurant becomes part of your customer database. Customer Intelligence is where all of that data comes together — giving you a clear picture of who your guests are, how they behave, and where your revenue actually comes from.
You'll find Customer Intelligence in Merchant Admin under the Understand section, with three pages: Customers, Segments, and Analytics.
Customers
Your complete customer database. Every guest who has interacted with your restaurant through any Oddle touchpoint appears here — with their contact details, transaction history, marketing engagement, and more.
The real power is in filtering. Use Add Filter to narrow down your database by dozens of attributes — from basic details like email and phone, to behavioural data like total transactions, reservation history, proximity to your store, and even how they discovered you. Combine multiple filters with AND logic to find exactly the guests you're looking for, then save any filter combination as a reusable segment.
For more details, see Customers.
Segments
Segments help you understand the composition of your guest base at a glance. Oddle provides two views:
Lifecycle Map — A visual matrix that plots your entire customer base by how recently they transacted and how often. You can immediately see what percentage of your guests are lapsed, at risk, new, promising, or your best customers. It's the fastest way to understand the health of your guest base.
Saved Segments — Pre-built segments that are ready to use out of the box (lifecycle segments like "Lapsed" and "Best Customers", plus reservation-specific segments like "First Time Visitor" and "Reservation Lapsed"), alongside any custom segments you've created from your own filters.
For more details, see Segments.
Analytics
Analytics gives you reporting across your sales channels — online orders, reservations, and in-person payments. Use it to track performance over time, spot trends, and understand which channels and periods drive the most revenue.
For more details, see Analytics.
How It All Connects
Customer Intelligence is the foundation that powers everything in the Returning Guests toolset:
Marketing uses your segments to target the right audience. When you create a broadcast, you choose which segment to send it to. Automations trigger based on guest behaviour tracked here.
Redeemables become more effective when you distribute them to specific segments — send a return voucher to lapsed guests, or a thank-you reward to your best customers.
Oddle Shop and Oddle Reserve continuously feed data into your customer profiles. Every order and every reservation enriches the picture, making your filters and segments more powerful over time.
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