# How do I set up analytics and tracking?

Oddle Shop has built-in integrations with Google Analytics 4 and Facebook Pixel. You can connect either or both directly in Merchant Admin — no custom scripts required.

***

## Google Analytics 4

### Before you start

* [Create a Google Analytics 4 property](https://support.google.com/analytics/answer/9304153?hl=en) if you don't have one.
* Remove any existing Google Analytics scripts from your shop. Running more than one instance causes inaccurate tracking.
* Find your Measurement ID: in Google Analytics, go to **Admin > Data Streams**, select your web stream, and copy the ID. It starts with `G-`.

### Add your Measurement ID

1. In Merchant Admin, go to **Online Ordering > Settings**.
2. Under **Shopping Cart Tracking**, find **Google Analytics Tracking ID** and paste your Measurement ID.
3. Click **Save**.

{% hint style="info" %}
It can take up to 24 hours for data to appear in your Google Analytics dashboard after connecting.
{% endhint %}

### Events tracked automatically

Oddle sends the following events to Google Analytics 4:

| Event            | When it fires                       |
| ---------------- | ----------------------------------- |
| `page_view`      | Customer views a page               |
| `view_item`      | Customer opens a product page       |
| `add_to_cart`    | Customer adds an item to their cart |
| `view_cart`      | Customer opens their cart           |
| `login`          | Customer logs in                    |
| `begin_checkout` | Customer reaches checkout           |
| `purchase`       | Customer completes an order         |

### Why might numbers differ from Oddle's analytics?

Google Analytics 4 and Oddle use different counting methods. Some common reasons for discrepancies:

* Customers using ad blockers or with cookies disabled
* Google Analytics filters out bots and crawlers, which Oddle may count differently

***

## Facebook Pixel

Facebook Pixel lets you build advertising audiences and measure how your ads drive orders on your shop.

### Before you start

1. Set up a [Facebook Ads Manager account](https://www.facebook.com/ads/manage) if you don't have one.
2. Create a Pixel in Ads Manager, or use an existing one. See [Facebook's documentation](https://www.facebook.com/business/help/314143995668266) for help.
3. Find your Pixel ID: in Ads Manager, open **Events Manager** and copy the ID listed under your site name.

![](/files/r6DIGRu9CEVUrBwmxgGI)

### Add your Pixel ID

1. In Merchant Admin, go to **Online Ordering > Settings**.
2. Under **Shopping Cart Tracking**, find **Facebook Pixel ID** and paste your Pixel ID.
3. Click **Save**.

![](/files/eX9WHjDiNWL3fnTyPxPD)

{% hint style="info" %}
Once your Pixel ID is saved here, Oddle handles all event tracking automatically. You don't need to add any separate event scripts.
{% endhint %}

Oddle automatically sends 6 standard Facebook Pixel events when customers interact with your shop:

![](/files/Px0gyW80eqFR5IYcwrRz)

***

## Shop analytics in Merchant Admin

Beyond third-party tools, Merchant Admin has a built-in analytics module. Access it at **Analytics** from the main menu.

### Overview

The Overview page shows a summary across your stores:

* **Total Sales** — revenue after discounts, including delivery fees and taxes
* **Visitors** — unique users who landed on your shop (different from sessions)
* **Orders** — total number of orders received

Use the **Data Type** and **Date Range** filters to view data by delivery date or submission date.

![](/files/iQGeYcuQhMcGW4qin4db)

### Visitor Acquisition

See where your traffic comes from — broken down by referrer source (social, direct, search, etc.).

* **Traffic Over Time** shows a stacked view of all sources together.
* **Individual Component view** shows each source separately, useful for measuring the impact of specific campaigns.

The Conversion Funnel shows the drop-off at each step from landing on your shop to completing a purchase, measured by sessions.

![](/files/OP3Oa2Qnyfsomplyiu26)

### Sales

Sales reports break down revenue across your stores:

* **Gross Sales** — subtotal of all orders
* **Discounts** — value applied from promotions (excludes free items)
* **Delivery Fees** — fees paid by customers
* **Tax** — taxes and charges paid by customers

You can also view sales by product, category, and promotion to see which items and campaigns drive the most revenue.

### Inventory

The Inventory report shows itemised breakdowns for confirmed orders, useful for daily prep planning. Only orders in **Confirmed** status appear — pending and delivered orders are excluded.

### Customer by Sales

This report shows all customers on your account with their purchase history:

* **Days Since Last Purchase**
* **Number of Orders**
* **Total Amount Spent** (including delivery and taxes)

### Downloading reports

* To export as PDF or PNG: click **Export** at the top right of any report.
* To export as Excel or CSV: click the **Gear** icon at the top right and select your format.


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