How do I improve my shop's SEO, discoverability, and conversion?

Getting customers to your Oddle Shop takes more than just setting it up. This article covers three things you can do: add SEO meta tags, link your shop to the places where customers search for you, and optimise how your shop looks to drive more orders.

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Set up SEO meta tags

Search engines use meta tags — keywords and descriptions embedded in your shop — to decide how to rank your page in search results. Adding relevant meta tags helps customers find your Oddle Shop when they search for your restaurant on Google.

To add meta tags to your shop:

1. In Merchant Admin, go to Online Ordering > Settings.
2. Find the Marketing or SEO section.
3. Enter a meta title, description, and keywords that reflect your brand and what you serve.
4. Save your changes.

Think about the words your customers would type into Google — your restaurant name, cuisine type, and location are a good start.

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Link your shop to social and search channels

Connecting your Oddle Shop URL to the platforms where your guests already find you is one of the fastest ways to drive more orders.

Facebook

1. Go to your Facebook Business Page as an admin.
2. Click the three-dot menu below your cover photo.
3. Select Edit Action Button (or Add Button if you don't have one yet).
4. Choose Order Food.
5. Paste your Oddle Shop URL.
6. Click Save.

Google Business

1. Go to business.google.com and open your listing.
2. Click Info and confirm your Primary category is set to Restaurant.
3. Click Food Ordering and add your Oddle Shop URL as an ordering link.

Your shop URL will then appear directly on your Google Business listing.

Instagram

1. Go to your profile and tap Edit Profile.
2. Under Website, paste your Oddle Shop URL.
3. Tap Done.

Your website

Ask your web developer to add an "Order Now" or "Order Online" link in your navigation bar pointing to your Oddle Shop URL. You can also embed an order button using this HTML snippet — replace ODDLE SHOP URL with your actual shop link:

<style>
  .order-now-container { display: flex; justify-content: center; align-items: center; }
  .order-now-button { width: 300px; height: 50px; border-radius: 5px; background-color: white; display: flex; align-items: center; justify-content: center; border: 2px solid #DF0A17; transition: all .15s ease-out; }
  .order-now-button:hover { background-color: #DF0A17; }
  .order-now-button:hover .order-now-button-label { color: white; }
  .order-now-button-label { font-family: sans-serif; font-weight: 600; color: #DF0A17; font-size: 24px; text-transform: uppercase; }
  @media screen and (max-width: 480px) { .order-now-button { width: 150px; } .order-now-button-label { font-size: 14px; } }
</style>
<div class="order-now-container">
  <a href="ODDLE SHOP URL" class="order-now-button-link">
    <button class="order-now-button">
      <p class="order-now-button-label">Order Now</p>
    </button>
  </a>
</div>

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Optimise your shop for conversion

A well-presented shop converts more visitors into orders. Here are the key things to get right.

Images

Use high-quality images at the recommended sizes:

• Logo: 500 x 500px
• Banner: 1200 x 450px
• Product image: 800 x 800px (keep files under 1.5MB)

Never use pixelated or low-resolution images — they undermine trust.

Layout

• Use grid view if most of your items have photos.
• Use list view if only some items have photos. Within list view, place items with photos above items without.

Menu content

• Add photos to as many items as possible — they encourage customers to buy.
• Write short, useful descriptions so customers can make an informed choice.
• Review your menu regularly and remove items that are no longer available (e.g. seasonal dishes after the season ends).

Menu structure

• Group vegetarian options into their own category so they're easy to find.
• Add platter or group meal options for customers ordering for multiple people.

Payment

Stripe is preferred over PayPal because the checkout experience is seamless and stays on your shop. Avoid collecting card details separately — use an integrated payment gateway instead.