How do I share a campaign and track performance?

Once your redeemables campaign is live, you can share it with guests and track where your claims are coming from.

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Share your campaign link

The quickest way to get guests claiming your redeemable is to share your campaign link directly. You can send it via WhatsApp, post it on social media, or include it in your emails.

1. Open your campaign in Engage > Redeemables.
2. Click Share this campaign.
3. Copy the link and use it in your promotions.

You can also feature your campaign through your Virtual Lounge, or manually issue a redeemable directly to a specific guest from the campaign page.

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Add UTM tags to track your marketing channels (optional)

Merchant Admin automatically records every claim and redemption. If you want to know which marketing channel drove those claims, add UTM tags to your campaign link.

UTM tags are short parameters you append to a URL. For example, to track claims from an email campaign:

https://oddle.io/examplelink?utm_medium=email

Here are the recommended UTM tags by channel:

Channel	utm_campaign	utm_source	utm_medium
Email	Your campaign name (optional)	optional	email
SMS	Your campaign name (optional)	optional	sms
Social Media	Your campaign name (optional)	facebook, fb, instagram, ig, tiktok, tt, twitter, x, line	optional

Attribution works on a last non-direct touch basis — direct traffic is excluded, and 100% of the credit goes to the last marketing channel the guest interacted with before claiming.

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View analytics

After sharing your campaign link, you can monitor its performance directly in the campaign view.

1. Open your campaign in Engage > Redeemables.
2. Click the Analytics tab.

The analytics tab shows claims and redemptions broken down by channel, giving you a clear picture of which promotions are driving results.