# How do I track my email campaigns?

Once a campaign has been sent, you can monitor how it's performing — from opens and clicks through to transactions and revenue attributed within 30 days of delivery.

Go to **Merchant Admin > Marketing > Email Campaigns** to access all campaign analytics.

***

## View overall performance across all campaigns

The **Broadcast Performance** section at the top of the Email Campaigns page gives you a rolled-up view of how all your campaigns are doing.

| Metric             | What it means                                                                                   |
| ------------------ | ----------------------------------------------------------------------------------------------- |
| Open Rate          | Percentage of delivered emails that were opened                                                 |
| Click Rate         | Percentage of delivered emails where a link was clicked                                         |
| Redeemables        | Number of redeemables claimed within 30 days of receiving a campaign                            |
| Total Transactions | Online orders, reservations, and in-person payments made within 30 days of receiving a campaign |
| Total Revenue      | Total revenue attributed to your email campaigns                                                |

Use the date filter to narrow the view to a specific time period.

***

## View performance by individual campaign

The **Email Campaigns** list shows every campaign you've created, along with a summary of how each one performed.

| Column            | What it shows                                            |
| ----------------- | -------------------------------------------------------- |
| Status            | Draft, Scheduled, Sending, or Sent                       |
| Last Updated      | Date the campaign status last changed                    |
| Delivered         | Number of recipients who received the email              |
| Opened            | Open rate as a percentage of delivered                   |
| Clicked           | Click rate as a percentage of delivered                  |
| Transactions      | Transactions attributed within 30 days                   |
| Redeemable Issued | Number of redeemables issued from this campaign          |
| Goals             | Percentage of recipients who completed the campaign goal |

Click the three-dot menu on any campaign row to Edit, Pause, Duplicate, or Delete it. Which actions are available depends on the campaign's current status:

| Status    | Edit | Pause | Duplicate | Download | Delete |
| --------- | ---- | ----- | --------- | -------- | ------ |
| Draft     | Yes  | —     | Yes       | —        | Yes    |
| Scheduled | —    | Yes   | Yes       | —        | Yes    |
| Sending   | —    | —     | Yes       | —        | —      |
| Sent      | —    | —     | Yes       | Yes      | Yes    |

***

## Dive into a single campaign

Click any campaign name to open its full analytics view. There are three tabs: **Overview**, **Analytics**, and **Customers**.

### Overview tab

Shows the campaign's key metrics alongside its settings (recipients, goal, reminder configuration).

You can filter the data by email type:

* **All Emails** — launch and reminder emails combined
* **Launch Emails** — the initial send
* **Reminder Emails** — follow-ups sent to recipients who hadn't opened after 5 days

| Metric            | What it means                                       |
| ----------------- | --------------------------------------------------- |
| Delivered         | Emails successfully received                        |
| Opened            | Open rate                                           |
| Clicked           | Click rate                                          |
| Issues            | Delivery problems (bounces, spam reports, failures) |
| Transactions      | Attributed transactions within 30 days              |
| Redeemable Issued | Redeemables issued from this campaign               |
| Total Revenue     | Revenue attributed to this campaign                 |
| Goals             | Goal completion rate                                |

### Analytics tab

A deeper breakdown of email performance and sales impact. You can also filter by email type here.

**Email delivery**

| Metric       | What it means                          |
| ------------ | -------------------------------------- |
| Sent         | Total recipients the email was sent to |
| Delivered    | Recipients who received it             |
| Open Rate    | Opens as a percentage of delivered     |
| Click Rate   | Clicks as a percentage of delivered    |
| Total Opens  | Raw number of opens                    |
| Total Clicks | Raw number of clicks                   |
| Total Issues | Total delivery problems                |

**Delivery issues**

| Issue type     | What it means                                                            |
| -------------- | ------------------------------------------------------------------------ |
| Soft Bounce    | Temporary failure — e.g. recipient's server was down or mailbox was full |
| Hard Bounce    | Permanent failure — e.g. invalid address or non-existent domain          |
| Marked as Spam | Email was flagged as spam by the recipient's mail server                 |
| Unsubscribed   | Recipient unsubscribed after receiving this campaign                     |
| Failed         | Could not be sent for other reasons                                      |

**Sales and engagement**

| Metric             | What it means                              |
| ------------------ | ------------------------------------------ |
| Total Transactions | All attributed transactions within 30 days |
| Online Orders      | Online orders placed within 30 days        |
| Reservations       | Reservations made within 30 days           |
| In-Person Payments | In-person payments within 30 days          |
| Goal Conversions   | Recipients who completed the campaign goal |
| Redeemable Issued  | Redeemables issued from this campaign      |
| Redeemable Used    | Redeemables redeemed within 30 days        |
| Links Clicked      | Unique clicks per link in the email        |

### Customers tab

Shows individual recipients broken into groups so you can see exactly who did what.

| Tab          | Who it shows                                        |
| ------------ | --------------------------------------------------- |
| Sent         | Every recipient the email was sent to               |
| Opened       | Recipients who opened the email                     |
| Clicked      | Recipients who clicked a link                       |
| Transactions | Recipients who made a transaction within 30 days    |
| Redeemables  | Recipients who were issued or redeemed a redeemable |
| Goals        | Recipients who completed the campaign goal          |
| Issues       | Recipients who had a delivery problem               |


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