How do I track my email campaigns?

Once a campaign has been sent, you can monitor how it's performing — from opens and clicks through to transactions and revenue attributed within 30 days of delivery.

Go to Merchant Admin > Marketing > Email Campaigns to access all campaign analytics.

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View overall performance across all campaigns

The Broadcast Performance section at the top of the Email Campaigns page gives you a rolled-up view of how all your campaigns are doing.

Metric	What it means
Open Rate	Percentage of delivered emails that were opened
Click Rate	Percentage of delivered emails where a link was clicked
Redeemables	Number of redeemables claimed within 30 days of receiving a campaign
Total Transactions	Online orders, reservations, and in-person payments made within 30 days of receiving a campaign
Total Revenue	Total revenue attributed to your email campaigns

Use the date filter to narrow the view to a specific time period.

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View performance by individual campaign

The Email Campaigns list shows every campaign you've created, along with a summary of how each one performed.

Column	What it shows
Status	Draft, Scheduled, Sending, or Sent
Last Updated	Date the campaign status last changed
Delivered	Number of recipients who received the email
Opened	Open rate as a percentage of delivered
Clicked	Click rate as a percentage of delivered
Transactions	Transactions attributed within 30 days
Redeemable Issued	Number of redeemables issued from this campaign
Goals	Percentage of recipients who completed the campaign goal

Click the three-dot menu on any campaign row to Edit, Pause, Duplicate, or Delete it. Which actions are available depends on the campaign's current status:

Status	Edit	Pause	Duplicate	Download	Delete
Draft	Yes	—	Yes	—	Yes
Scheduled	—	Yes	Yes	—	Yes
Sending	—	—	Yes	—	—
Sent	—	—	Yes	Yes	Yes

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Dive into a single campaign

Click any campaign name to open its full analytics view. There are three tabs: Overview, Analytics, and Customers.

Overview tab

Shows the campaign's key metrics alongside its settings (recipients, goal, reminder configuration).

You can filter the data by email type:

• All Emails — launch and reminder emails combined
• Launch Emails — the initial send
• Reminder Emails — follow-ups sent to recipients who hadn't opened after 5 days

Metric	What it means
Delivered	Emails successfully received
Opened	Open rate
Clicked	Click rate
Issues	Delivery problems (bounces, spam reports, failures)
Transactions	Attributed transactions within 30 days
Redeemable Issued	Redeemables issued from this campaign
Total Revenue	Revenue attributed to this campaign
Goals	Goal completion rate

Analytics tab

A deeper breakdown of email performance and sales impact. You can also filter by email type here.

Email delivery

Metric	What it means
Sent	Total recipients the email was sent to
Delivered	Recipients who received it
Open Rate	Opens as a percentage of delivered
Click Rate	Clicks as a percentage of delivered
Total Opens	Raw number of opens
Total Clicks	Raw number of clicks
Total Issues	Total delivery problems

Delivery issues

Issue type	What it means
Soft Bounce	Temporary failure — e.g. recipient's server was down or mailbox was full
Hard Bounce	Permanent failure — e.g. invalid address or non-existent domain
Marked as Spam	Email was flagged as spam by the recipient's mail server
Unsubscribed	Recipient unsubscribed after receiving this campaign
Failed	Could not be sent for other reasons

Sales and engagement

Metric	What it means
Total Transactions	All attributed transactions within 30 days
Online Orders	Online orders placed within 30 days
Reservations	Reservations made within 30 days
In-Person Payments	In-person payments within 30 days
Goal Conversions	Recipients who completed the campaign goal
Redeemable Issued	Redeemables issued from this campaign
Redeemable Used	Redeemables redeemed within 30 days
Links Clicked	Unique clicks per link in the email

Customers tab

Shows individual recipients broken into groups so you can see exactly who did what.

Tab	Who it shows
Sent	Every recipient the email was sent to
Opened	Recipients who opened the email
Clicked	Recipients who clicked a link
Transactions	Recipients who made a transaction within 30 days
Redeemables	Recipients who were issued or redeemed a redeemable
Goals	Recipients who completed the campaign goal
Issues	Recipients who had a delivery problem