# What to Do When

Part II is where the thinking becomes doing. Each situation playbook is designed for a specific moment — pick the one that matches where you are right now.

* [**Launching a New Store**](/docs/guides/what-to-do/launching-a-new-store.md) — The hype fades. What you build during the launch wave determines whether the business sustains.
* [**Going Digital**](/docs/guides/what-to-do/going-digital.md) — The real transition is not from analogue to digital. It is from invisible to visible.
* [**Planning an Expansion**](/docs/guides/what-to-do/planning-an-expansion.md) — Expansion is not doing what you already do, again. It is building a system that can do what you do, without you.
* [**Revenue Has Flatlined**](/docs/guides/what-to-do/revenue-has-flatlined.md) — Flat is not fine. A flatline hides two opposing forces that are exactly balanced — and one of them will win.
* [**Platform Dependency**](/docs/guides/what-to-do/platform-dependency.md) — The difference between renting your revenue and owning it.


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