# 第一部分——如何思考

- [如何思考收入](https://www.oddle.me/docs/guides/guides-zh/how-to-think/the-restaurant-revenue-playbook.md): 用于诊断、讨论和决策餐厅收入的心智模型与通用语言。
- [两项任务](https://www.oddle.me/docs/guides/guides-zh/how-to-think/the-two-jobs.md): 收入是结果，不是目标。餐厅存在的目的有两件：创造顾客，并留住他们。
- [了解你的顾客](https://www.oddle.me/docs/guides/guides-zh/how-to-think/know-your-customer.md): 通过消费场景而非人口统计特征来定义你的理想客户画像。三种客户状态，以及为什么你想要的客户和你拥有的客户之间的差距很重要。
- [收入方程](https://www.oddle.me/docs/guides/guides-zh/how-to-think/the-revenue-equation.md): 收入是一个立方体，不是一条线。六个维度揭示了顶线数字背后隐藏的内容。
- [读懂你的收入](https://www.oddle.me/docs/guides/guides-zh/how-to-think/reading-your-revenue.md): 从维度到诊断。你的收入数据中的模式到底意味着什么，以及该如何应对。
- [增长杠杆](https://www.oddle.me/docs/guides/guides-zh/how-to-think/the-growth-levers.md): 推动数字变化的六件事。每一次活动、菜单调整或渠道决策，都对应这些杠杆之一。


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