# Brand Settings

Your brand profile is the foundation for how your restaurant is represented across Oddle — from your logo on the booking page and online shop, to the brand context that powers AI-generated marketing emails. Keeping it accurate means every guest touchpoint reflects your restaurant correctly.

Go to **Account > Brands** in your Merchant Admin to manage your brand settings.

***

## Your Brands

If your account has more than one brand (e.g., different restaurant concepts under the same group), they all appear here. Select a brand to edit its settings. Each brand is managed independently — logos, descriptions, and knowledge base entries are per brand.

> **Need to add a brand?** Additional brands require setup by the Oddle team. Reach out to your account manager or contact Oddle support to get a new brand added to your account.

***

## Brand Profile

The brand profile covers your restaurant's core details. These are used across Oddle products and may appear on guest-facing pages.

| Field                          | What it's for                                                                      |
| ------------------------------ | ---------------------------------------------------------------------------------- |
| **Brand Name**                 | Your restaurant's trading name. Appears across all Oddle products. Required.       |
| **Registered Company Name**    | Your legal entity name. Used for billing and compliance purposes.                  |
| **Website**                    | Your restaurant's website URL.                                                     |
| **Tax Registration Number**    | Your GST or tax registration number, if applicable.                                |
| **Brand Description**          | A short description of your restaurant. Up to 10,000 characters.                   |
| **Cuisine Tags**               | Up to 3 tags that describe your cuisine type (e.g., Seafood, Chinese, Zi Char).    |
| **Average Spend Per Customer** | The average amount a guest spends per visit. Helps Oddle surface relevant context. |

***

## Branding Details

Upload your logos and set your brand colour. These appear across Oddle products — on your booking page, online shop, Virtual Lounge, and marketing emails.

**Main Logo (Square)** — Your primary logo. Must be square (1:1 ratio). Supports JPG, PNG, GIF — max 2 MB. This is the logo shown most often across Oddle channels.

**Alternative Logo** — A landscape version of your logo, for contexts where a wide format fits better. Preferably 16:9, 21:9, or 4:3 ratio. Supports JPG, PNG, GIF — max 2 MB.

**Brand Primary Colour** — The main colour that represents your brand. Applied to buttons and highlights on your Virtual Lounge and other branded surfaces.

***

## Brand Knowledge Base

The Brand Knowledge Base is a set of fields that describe your restaurant in depth — your story, signature dishes, notable people, press mentions, and more. Oddle uses this information to power AI features, including generating personalised marketing email content on your behalf.

When your account is set up, Oddle pre-populates these fields with information gathered about your restaurant. You can review and edit any field at any time — the more accurate and detailed your knowledge base, the better the AI output.

Select the pencil icon next to any field to edit it. Use **+ Add** to add a new custom entry.

| Field                         | What to include                                                       |
| ----------------------------- | --------------------------------------------------------------------- |
| **brand\_history**            | How your restaurant started, key milestones, founding story           |
| **identity\_and\_philosophy** | Your brand values, culinary philosophy, what makes you different      |
| **signature\_dishes**         | Your must-try dishes — the ones that define your menu                 |
| **menu\_summary**             | A brief overview of your menu and what guests can expect              |
| **ambience\_and\_experience** | Description of the dining atmosphere and guest experience             |
| **dietary\_info**             | Dietary options available (e.g., halal, vegetarian, vegan-friendly)   |
| **slogans**                   | Your restaurant's taglines or catchphrases                            |
| **notable\_people**           | Chefs, founders, or other people associated with your brand           |
| **celebrity\_mentions**       | Notable guests or public figures who have visited or endorsed you     |
| **media\_mentions**           | Press coverage, reviews, or awards                                    |
| **brand\_images**             | Image URLs or references that represent your brand visually           |
| **customer\_action\_links**   | Key links you want AI to reference (e.g., reservation page, menu URL) |

> **Tip:** Think of the Brand Knowledge Base as a briefing document for Oddle's AI. The same way you'd brief a copywriter about your restaurant before they wrote your marketing emails — that's exactly what this does. Well-written entries lead to better, more on-brand AI output.


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